Intro to Google Analytics 4 Explore Reports: A Beginner’s Guide

Do you have questions about Google Analytics 4 (GA4) reports? In this guide, we will discuss what GA4 reports there are, their benefits, and how to effectively utilize them for deeper insights into your customers’ behavior. 

What Are Exploration Reports? 

Exploration Reports are a collection of advanced analytical techniques that go beyond standard reporting in GA4. They provide access to data and analytical methods that aren’t available in regular reports, enabling you to explore your data in depth and answer complex questions about user behavior. 

Key Benefits of Using Exploration Reports 

With Explorations, You Can: 

1. Perform ad hoc queries quickly 
2. Easily configure and switch between different analytical techniques 
3. Sort, refactor, and drill down into the data for detailed insights 
4. Focus on the most relevant data by applying filters and segments 
5. Create segments and audiences for targeted analysis 
6. Share your explorations with other users of the same Google Analytics property 
7. Export the exploration data for use in other tools

Want to learn more? Download the guide!