Get More from Less: 5 Ways to Maximize Value from First-Party Data

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By the end of 2024, 8 States in the US will have comprehensive privacy laws, 0 browsers will be supporting third-party cookies, and 100% of advertisers will be living in a new chapter of digital data processing. While you have no doubt been told about the need for more first-party data to power marketing activities, what strategies should you prioritize? How should you approach collection of first-party data and then get the most value from it?

These are questions that are answered in this webinar, “Get More From Less: 5 Activities to Prioritize for Maximum Value From First-Party Data”. Join Lucas Long, Head of Global Privacy Strategy for InfoTrust and co-author of the best-selling book, “Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization” as we review what the top performing organizations are doing to optimally collect data, extract insights, and then leverage those insights to power marketing and advertising performance.