Google Analytics 360 Buying Guide for Organizations

Are you a procurement professional, or anyone else, i.e. digital marketing, analytics, IT, etc., tasked with choosing a partner to resell Google Analytics 360 to their organization? This guide is for you.

From our experience working with procurement professionals, pricing for the platform itself has always been one of, if not, the top factor when choosing a partner. Understandably, the investment should be something that is considered in this process since it typically falls under a team’s budget for the year.

What procurement professionals don’t realize is that, while they may save the team more money by going with a partner with the lowest bid, they typically get what they pay for: low-engagement support from a partner who uses offshore resources or a ticketing system that don’t meet the needs of the analytics/marketing/IT teams that use GA360. 

When this happens, it leads to indifferences between both parties and then eventually, restarting the search for a new GA4 360 reseller because the needs of the team weren’t truly met. That’s why it’s better for both the procurement team and business users of GA360 to make sure they get the full 360 view (no pun intended) of the partners they’re considering.

In our downloadable PDF, we will share some of the top factors you should consider when looking for a sustainable GA360 partnership.