Global Retailer Implements Consent Mode on Global Sites and Sees 30% Observable Traffic Increase on Sites with Advanced Mode

A multinational consumer product-goods corporation experienced gaps in observability for behavioral data across its websites. This gap results in only a portion of user behaviors on impacted websites being available for analysis in reporting. To make things even more complicated, Google now requires standard indications of consent to be sent with data collected by their marketing platforms on sites to maintain the usage of data for advertising use cases. Because of this requirement, the client needed to implement Consent Mode to maintain the usage of their user data for advertising in Google Marketing Platforms. 

Read how the InfoTrust team helped the client to implement Consent Mode across all global websites to solve both of these issues. In just two weeks, the client saw a scaled rollout that resulted in a Basic Consent Mode architecture in place across all global websites, allowing the organization to maintain business-as-usual for advertising data usage.

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