How Building a Google Analytics 4 API Pipeline Solved Universal Analytics Migration Challenges for Tax Preparation Services Company

In partnership with a well-known financial services firm known for aiding clients during tax season, InfoTrust worked to transfer eight comprehensive dashboards from Universal Analytics to Google Analytics 4 (GA4) in response to the upcoming discontinuation of Universal Analytics.

The InfoTrust team encountered several obstacles during the migration project including:

• Expertise shortfall
• Sluggish dashboard experience
• Dimension availability
• Event tracking inconsistencies

Thanks to implementing solutions around documentation and scoping, structured data pulls, historical data integration, data transformation and aggregation, and dashboard migration and validation, the migration project significantly enhanced the dashboard user experience. 

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