adtech-unlocked

September 12, 2024 | 10:00 AM to 5:00 PM ET

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About AdTech Unlocked

Meet. Learn. Connect.

In today’s rapidly evolving digital advertising landscape, staying ahead is more crucial than ever. With advancements in ad technology and the increasing complexities of data privacy regulations, strategies that worked yesterday may not be effective tomorrow. AdTech Unlocked is your opportunity to navigate this shifting terrain and keep your competitive edge.

As marketers, data analysts, and privacy professionals, you are tasked with adapting to change, understanding the latest developments, and leveraging new tools. This event is focused on empowering you with insights into first-party data strategies, data privacy and compliance, and innovative marketing techniques. AdTech Unlocked reinforces InfoTrust’s commitment to empowering brands to unlock the full potential of their data and enhance marketing performance.

Join us in New York City, where industry leaders and experts will share invaluable insights on future-proofing your marketing efforts. Expect an enriching experience filled with insightful presentations, engaging panel discussions, and valuable networking opportunities. Together, we will explore innovative solutions and strategies to ensure your marketing efforts remain resilient and effective, regardless of what the future holds.

Reserve Your Seat

Event Agenda

10:00 AM ET – 5:00 PM ET

Setting the Scene

Artificial Intelligence, Real Results: Leveraging AI to Improve Advertising Outcomes

Paul Coffey, Managing Director, Horizontals, EMEA Go-To-Market, Google

10:00 – 17:00

Keynote

The AI-Driven Enterprise Needs Trusted Data

Foundations

Staying Privacy-Safe: Critical Compliance Considerations for Data & Advertising

Jaime Rodera, Global Data Privacy and Consumer Data Manager, Nestlé

Lucas Long, Head of Global Privacy Strategy, InfoTrust

Success in a Privacy-Centric World: Building Your First-Party Data Tech Stack

Cemil Toksöz​, Global Director of Adtech and Activation, IT and Digital, Reckitt

Federico Bianco, Strategic Partnerships Lead, InfoTrust

Advertising Strategy

Corralling the Complex: Effective Advertising in a Fragmented Media Environment

Claire Norburn, UK and Ireland Ads Privacy and Regulations Lead, Google

Madhu Baktha, Regional Product Lead, Google Analytics, Google

From Measurement to Activation: Leveraging GA4 as an Advertising Tool

Michelle Raubenheimer, Global Data Transformation Lead (Home, Personal Care, Finance & Tech), Google

Michael Loban, Chief Growth Officer, InfoTrust

Optimization

Enhanced Bid Optimization with Cloud and Vertex AI

Mastering Measurement: Methods for Attribution in a Cookie-Curious World

Roberto Ruju,  VP of Advertising Platforms, InfoTrust

Execution

Insights from the Enterprise: Experience in Leveraging Emerging Solutions

Happy Hour

Drinks, snacks, and friendly chats at St. John's Terminal at Google NYC

Keynote Speaker

martin-kihn

Martin Kihn

SVP Strategy of the Salesforce Marketing Cloud | Salesforce

Meet The Presenters

cemil-toksoz

Cemil Toksöz​

Global Director of Adtech and Activation, IT and Digital | Reckitt

jaime-rodera

Jaime Rodera

Global Data Privacy & Consumer Data Manager | Nestlé

phil-jackson

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director | Haleon

madhu-bakthavatsalem

Madhu Baktha

Regional Product Lead, Google Analytics | Google

michelle-raubenheimer

Michelle Raubenheimer

Global Data Transformation Lead (Home, Personal Care, Finance & Tech) | Google

claire-norburn

Claire Norburn

UK & Ireland Ads Privacy & Regulations Lead | Google

barbara-piermont

Barbara Piermont

Director of AMER Ads Privacy, GTM Strategy | Google

harry-browne

Harry Browne

VP – TV, Audio & Display Innovation | Tinuiti

aricielle-novicio

Ariscielle Novicio

Chief Technology Officer & SVP of Product & Digital Strategy | New York Post

jessica-hsia

Jessica Hsia

Head of Industry, Google Marketing Platform | Google

katie-klein

Katie Klein

Director, MarTech & AdTech Solutions | Macy’s

andrew-graap

Andrew Graap

VP – Privacy Officer (US), Associate General Counsel – Digital | L’Oreal

ash-giles

Ash Giles

Head of of Partnerships, Tech & Agency | InfoTrust

michael-loban

Michael Loban

Director of Partnerships | InfoTrust

courtney-fenstermaker

Courtney Fenstermaker

Head of Industry Team | InfoTrust

tyler-blatt

Tyler Blatt

Manager of Emerging Solution Strategy | InfoTrust

shasnika-demel

Shasnika DeMel

Lead Advanced Analytics Solutions | InfoTrust

adam-melson

Adam Melson

Director of Partnerships | InfoTrust

shasnika-demel

Shasnika DeMel

Lead Advanced Analytics Solutions | InfoTrust

tyler-blatt

Tyler Blatt

Manager of Emerging Solution Strategy | InfoTrust

Past InfoTrust Summit Attendees Include

Google logo

Frequently Asked Questions

Which Google office in NYC is the event at?

AdTech Unlocked will be held at Google’s St. John’s Terminal office on September 12, 2024.

In June of 2023, InfoTrust hosted the Durability Summit at Google NYC. To best serve global advertisers, we’ve refocused the 2024 event on today’s top challenges: adapting to digital advertising advancements and navigating data strategies.

InfoTrust is a privacy-centric digital analytics and martech enablement company that empowers marketers to make confident, data-driven decisions.

InfoTrust is a Google Marketing Platform Sales Partner and Google Cloud Partner (including Marketing Analytics Specialization certification for GCP). Simply put, global advertisers can purchase Analytics 360, Display & Video 360, and Campaign Manager 360 licenses from InfoTrust and leverage the expertise of our analytics engineers, data scientists, data governance consultants, and privacy specialists. 

AdTech Unlocked is for marketing, analytics, and data privacy professionals who work at global advertisers and are looking to tackle today’s measurement challenges.

Yes, drinks and snacks along with lunch will be provided. There will also be a happy hour immediately following the event.

This is an education-first event (and networking-second), so the goal is not about “making money.” However, we feel we can do some good by donating proceeds from ticket sales to the InfoTrust Foundation, a 501(c)3 U.S. nonprofit. Learn more here: https://infotrust.com/infotrust-foundation/

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