CPG and Multi-Brand Organizations | Privacy-Centric Digital Analytics Partner

Major consumer packaged goods (CPG) companies deal with a host of challenges, serving value-conscious consumers with fast-changing needs while also facing intensified cost pressure due to retailer consolidation and the rise of hard discounters. To compete—and better yet, grow⁠—multi-brand CPG organizations need to ensure their digital analytics and data governance strategies are well-established and up to date.

CPG Industry Team Lead Tom Lundin explains how InfoTrust helps large multinational and multi-brand organizations get the most out of their data and build a durable, privacy-centric marketing analytics strategy for the future.