Mastering Measurement: Methods for Reliable Attribution in a Confusing Cookie World
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Andy Gibson
Solution Advisor at InfoTrust
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Simon Poulton
Executive Vice President of Innovation at Tinuiti
In today’s multi-touchpoint marketing world, understanding and optimizing your attribution models is crucial. Join experts Andy Gibson from InfoTrust and Simon Poulton from Tinuiti for an exclusive webinar where we’ll break down the complexities of attribution and provide actionable strategies to drive smarter investments and better performance.
In this session, you’ll learn:
- How to navigate the complexity of attribution modeling in a multi-channel world
- Expert recommendations for building an effective attribution roadmap
- How Regression-Based Attribution (RBA) can transform your digital strategy
- Leveraging Vertex AI capabilities to enhance your attribution insights
- Proven tactics for media optimization and enabling action from data insights
Don’t miss this chance on Oct. 22 at 1pm ET to future-proof your digital marketing attribution strategy with cutting-edge techniques that ensure privacy and scalability.
