Activation Audit Reveals 58% Improvement Opportunity for Global CPG Company

A global CPG company specializing in food products sought to understand its activation health within the Google Marketing ecosystem as it leveraged Google Analytics 4 (GA4).

InfoTrust conducted an activation audit across 31 of the client’s brand properties to identify gaps and opportunities for maximizing GA4 integration.

The audit revealed a 58% average activation gap, providing the customer with visibility into optimization potential and a clear roadmap for achieving full GA4 activation. This enables them to better leverage GA4 data for improved bid optimization, campaign reporting, audience retargeting, and faster action on marketing campaigns. The insights from the audit will inform future marketing strategies.

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