[Webinar] What Would a Tag Audit Find Today? A Practical Framework for Tag Risk & Consent Categorization

What if your website is quietly collecting data you can’t defend in an audit?

Most privacy and compliance teams don’t have clear visibility into what tags and cookies actually do in production—until a complaint, regulator inquiry, or internal audit forces a scramble.

In the first installment of Tag Inspector’s Pragmatic Privacy series, you’ll learn a practical, repeatable way to evaluate third-party tags and cookies for privacy risk—and translate those findings into a consent strategy you can operationalize across sites.

Join us on February 25, 2026 as Lucas Long, Head of Global Privacy Strategy at InfoTrust, shares a scalable approach to building a sustainable tag/cookie review process that works for both U.S. and EU requirements.

In this webinar, you’ll learn how to:

• Define the core requirements of tag/cookie risk reviews for U.S. and EU websites
• Identify the critical privacy signals to look for (and where to find them)
• Categorize tags for consent using consistent, evidence-based criteria
• Use advanced options to optimize data collection compliantly—without creating unnecessary exposure

Reserve your seat to learn proven approaches to third-party tag risk reviews and take the first critical step toward a privacy-centric data strategy that holds up under scrutiny.

Speaker Bio:

Lucas Long is the Head of Global Privacy Strategy at InfoTrust, where he operates at the crucial intersection of data privacy and business strategy.

As Product Manager for Tag Inspector, InfoTrust’s comprehensive data governance and monitoring platform, Lucas empowers some of the world’s largest organizations to achieve complete and compliant data practices. He leverages deep expertise in both regulatory and technical restrictions to effectively advise clients on optimizing their marketing strategies and operations for unparalleled data integrity.