Live Webinar
Increase Media ROAS By Solving Signal Loss
Increase Media ROAS by Solving Signal Loss
20–40% of paid media spend is wasted on bad data. Find out how much you're losing and what it takes to close the gap.
On a $25M paid media program, budget waste runs $5M–$10M per year. Much of it traces back to signals that don’t accurately reach the bidding algorithm, leaving your campaigns optimizing against incomplete data. In this webinar, InfoTrust’s Michael Loban walks through where the waste is happening, how to measure your own exposure, and what it takes to start recovering your ROAS.
What You Will Learn
1
Where paid media budget is being waste
How signal degradation drives waste across a paid media program and why it doesn't show up in standard reporting.
2
Approaches to solving signal loss
What it takes to close the gap across your data collection, measurement, and media stack.
3
How to calculate your own exposure
How to model the dollar impact against your paid media programs.
