How Our Customers are Driving 15%+ More Conversions
Google Data Strength: Best Practices and Common Pitfalls
Google has been pushing a clear message on measurement: the strength of your data collection is what decides how well Google AI performs for your business. And, when organizations follow best practices, the results speak for themselves, with notable improvements in performance:
- Retail Brand: Recovered 22% of lost conversions and saw 9% more reported weekly users
- Finance Organization: Achieved a 4.4% lift in measured conversions and 5.6% revenue uplift
- Insurance Company: Recovered 15–30% of conversions caused by browser tag blocking, plus drove an additional 1.5–2.5% uplift
This session breaks down Google Data Strength and walks through the two moves that give you the biggest return: Google Tag Gateway and Enhanced Conversions.
These configurations ensure that the data you collect has the appropriate signals that Google’s measurement and bidding systems depend on. We will show what each one does, what it does not do, and the mistakes we see teams make when they roll them out.
What You Will Learn
What Google Data Strength is
A simple walk through the framework, why Google is talking about it now, and how the four steps build on each other to protect your ROI.
Google Tag Gateway, the right way
How serving your Google tags through your own domain recovers conversions that were being blocked, where it fits next to server side tagging, and the limits you should set expectations around.
Enhanced Conversions and first party signals
How Enhanced Conversions fills the gaps browsers leave behind by matching hashed first party data, and how to capture those signals while respecting consent.
The common pitfalls
The traps we see most often, from treating Tag Gateway as a fix for everything to skipping consent checks, and how to avoid them.
Andrew Witherow
Lead Enterprise and Technology
Vika Kalyniuk
Digital Analytics Specialist, Mobile
Hong Cheng
Digital Analytics Consultant
