Stay In the Know: Emerging Data Privacy Trends for 2024
Talk To Us
Who We Are
Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
Learn More
Culture & Values Client Reviews Why We're Different InfoTrust Foundation
What We Do
What We Do
InfoTrust is a digital analytics consulting, data governance, and technology agency that works with many of the world's best-known brands.
Learn More
Data Insights and Activation Data Privacy, Strategy, and Governance Google Cloud Services Google Marketing Platform Implementation and Integration Privacy Services and Products
Industries
Industries
InfoTrust boasts a team of analytics specialists adept at serving various industries. Discover more about the sectors we cater to.
Retail & eCommerce CPG & Multi-Brand Media & Publishing Finance, Insurance, & Crypto Health & Fitness
Resources
Resources
Explore a wealth of knowledge at your fingertips with our curated selection of webinars, insightful articles, and downloadable resources, designed to empower and inspire.
Go to Resource Library
Books Articles Guides and Tips On-Demand Webinars Upcoming Events Case Studies Business Risk Assessment Newsletter
Careers

Webinar Download: Enhancing the Consumer Shopping Experience with GA

Estimated Reading Time: 2 minute

Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in explaining how the new enhanced ecommerce features in Google Analytics are enormously helpful to marketers optimizing their Ecommerce checkout funnel.

Find out where consumers are leaving in the checkout process, ways to retarget cart abandonments, and overall optimization of the checkout funnel to drive more online sales.

wreath-ecommerce-ga

We’re rapidly approaching the holiday season – what are you waiting for? Visit the page below to download the webinar slides in PDF format.



Download Webinar Slides


Author

  • James Love

    Jimmy Love is currently the Industry Team Manager for the Healthcare & Fitness Industry Team at InfoTrust. Jimmy was a contributor to InfoTrust’s Crawl, Walk, Run Amazon best-selling book series, and a speaker at the New York City Durability Summit. Jimmy works with some of the largest healthcare and fitness organizations in the world, helping them advance their digital analytics maturity in a forward-thinking and strategic manner.

    When away from his desk, Jimmy enjoys attending Cincinnati Bearcats football and basketball games, and spending quality time with his beautiful wife and dogs.

    View all posts

Facebook
Twitter
LinkedIn
Email
Originally Published: November 21, 2014

Subscribe To Our Newsletter

Subscribe Now
October 25, 2023
Originally published on November 21, 2014

Other Articles You Will Enjoy

App Install Attribution in Google Analytics 4: What You Need to Know

App Install Attribution in Google Analytics 4: What You Need to Know

App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…

6-minute read
What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…

3-minute read
Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…

7-minute read
Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

Deploying Digital Analytics Changes at Scale for CPG and Multi-Brand Organizations

The digital analytics industry is going through seismic shifts, and it is important for CPG organizations to stay abreast of the changes and stay…

5-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read
Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…

5-minute read
Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…

4-minute read
Show More
4340 Glendale Milford Rd #200
Blue Ash, OH 45242
Facebook-f Twitter Linkedin-in Youtube
Expertise
Industries
Resources
Company

© InfoTrust LLC. All Rights Reserved.

Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.