New Tool Alert: Quickly audit your Google Analytics 4 setup with InfoTrust's GA4 Scorecard.
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InfoTrust Author Profile

Ary Tabassi

Ary Tabassi is currently a Digital Analytics Consultant at InfoTrust. In this role, he specializes in implementing and optimizing Google Analytics 4 for clients in the News & Media industry, where he is passionate about transforming complex data into actionable insights. On a daily basis, he communicates analytics requirements to development teams, drafts technical specifications for web and app analytics systems, and produces detailed analytics audit reports. In his free time, he enjoys reading, coding, and spending time with family and friends.
Firebase Tools and Features: Analytics

Firebase Tools and Features: Analytics

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…

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Firebase Tools & Features: Cloud Messaging

Firebase Tools & Features: Cloud Messaging

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc,…

5-minute read
Firebase Tools & Features: In-App Messaging

Firebase Tools & Features: In-App Messaging

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally developed and launched in 2011 by Firebase Inc, it was…

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5 Benefits of Using Google Firebase

5 Benefits of Using Google Firebase

What Is Firebase? Firebase is Google’s Backend-as-a-Service (BAAS) solution for mobile app development. Originally, it was developed and launched in 2011 by Firebase Inc….

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