All Articles By Dominic Villarreal
Prepare for the Trek with Your Google Analytics 4 Roadmap
Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…
7-minute read
5 Things to Know about Google Analytics 4 Enterprise Pricing
So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…
7-minute read
How To Make Your Media Dollars Work Harder in 2020
Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…
9-minute read
10 Common Questions From Companies Considering Google Analytics 360
Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…
14-minute read
Hey, Media Buyers — Tag Governance Is Coming For You
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
6-minute read
5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
6-minute read
