All Articles By Brad Prenger
How To Make Your Media Dollars Work Harder in 2020
Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…
10 Common Questions From Companies Considering Google Analytics 360
As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations each year as they…
Hey, Media Buyers — Tag Governance Is Coming For You
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
