All Articles By Brad Prenger
5 Things to Know about Google Analytics 4 Enterprise Pricing
So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…
How To Make Your Media Dollars Work Harder in 2020
Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…
10 Common Questions From Companies Considering Google Analytics 360
Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…
Hey, Media Buyers — Tag Governance Is Coming For You
In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard
Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…
