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Christina Balles

Christina Balles, Enterprise Technology and Consulting Lead, has been with InfoTrust since January 2022. With an unwavering passion for seamless data implementation and an uncanny ability to orchestrate data landscape, change management solutions, and communications, Christina fearlessly spearheads Google Analytics 4 rollouts across multi-brand companies globally. When she’s not conquering the tech world, you can find this bookworm basking on a sun-kissed beach or donning her Mickey ears as she immerses herself in the enchanting realm of Magic Kingdom, Florida.
How to Use Custom Bidding to Increase ROA during the Holidays

How to Use Custom Bidding to Increase ROA during the Holidays

The holiday season presents many opportunities to buy advertising to drive sales. But what if your products are cross-category and target different customers at…

5-minute read
How to Use Predictive Audiences to Increase Return on Ad Spend

How to Use Predictive Audiences to Increase Return on Ad Spend

Predictive audience methods are a powerful tool for increasing ROAS. By using predictive audience methods, you can target your marketing to the exact people…

4-minute read
How to Prepare Your Analytics for a Prosperous Holiday Season

How to Prepare Your Analytics for a Prosperous Holiday Season

For retailers, the holiday season is make-or-break. This time of year can account for a significant portion of annual sales, so it’s crucial that…

8-minute read
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