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Courtney Fenstermaker

Understanding First, Second, and Third-Party Data

Understanding First, Second, and Third-Party Data

You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…

6-minute read
3 Trends in Retail and eCommerce to Embrace in 2024

3 Trends in Retail and eCommerce to Embrace in 2024

From the late 1880s to early 1990s, maybe you’ve heard there was a little thing called the Sears, Roebuck Catalog. And by “little”, we’re…

7-minute read
5 Key Benefits of Google Analytics 4 for Retailers

5 Key Benefits of Google Analytics 4 for Retailers

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

6-minute read

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