InfoTrust Author Profile

Courtney Fenstermaker

Courtney Fenstermaker is Head of Industry for InfoTrust’s Consumer Brands teams. Starting her career in digital marketing consulting, she brings a strategic, “big-picture” perspective of how our clients can best leverage their data for marketing activation and insight generation. Since then, Courtney has focused her career on first-party data activation strategies and privacy-centric digital analytics practices to help CPG, retail, and e-commerce organizations build a genuine and trusting connection with their customers. Outside of InfoTrust, Courtney is also passionate about her involvement in the AMA, where she sits on the Privacy and Ethics Committee. Courtney also recently contributed to InfoTrust’s latest book in the Crawl, Walk, Run series, Becoming a Privacy-Centric Marketing Organization. She’s a serial hobbyist in her free time, doing everything from baking to painting to crocheting and more—and if nothing else, chipping away at her “to be read” list.
Understanding First, Second, and Third-Party Data

Understanding First, Second, and Third-Party Data

You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…

6-minute read
3 Trends in Retail and eCommerce to Embrace in 2024

3 Trends in Retail and eCommerce to Embrace in 2024

From the late 1880s to early 1990s, maybe you’ve heard there was a little thing called the Sears, Roebuck Catalog. And by “little”, we’re…

7-minute read
5 Key Benefits of Google Analytics 4 for Retailers

5 Key Benefits of Google Analytics 4 for Retailers

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

6-minute read