InfoTrust Author Profile

Kim Mascarenhas

Same but Different? Technical Project Manager vs. Technical Lead

Same but Different? Technical Project Manager vs. Technical Lead

Are you interested in technical project management but not quite sure what it’s all about? There are lots of titles that can add to…

7-minute read
Project Management & the InfoTrust Way

Project Management & the InfoTrust Way

Why project management? Why now? InfoTrust is an analytics consultancy and a Google-certified marketing and Cloud partner. So why would we need to venture…

7-minute read
Personalize & Target Regional + Cultural Differences | Google Optimize

Personalize & Target Regional + Cultural Differences | Google Optimize

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

8-minute read
A/B Experimentation & Best Practices for CPG Sites

A/B Experimentation & Best Practices for CPG Sites

What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…

13-minute read
Using Google Analytics To Understand The CPG Consumer

Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

9-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.

  • This field is for validation purposes and should be left unchanged.