All Articles By Lucas Long
Operation TURTLEDOVE: How Could TURTLEDOVE and FLEDGE Change Remarketing?
Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…
Conversion Measurement APIs: Event Conversion and Aggregate Measurement APIs Explained
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
FLoC to It – How the Federated Learning of Cohorts Affects Privacy
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
Privacy Sandbox Overview
Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…
Google Consent Mode 101: Protecting User Rights & Business Needs
Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…
PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?
In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…
How to A/B Test to Optimize the Data Collection Consent Experience for Users
The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…
CCPA Quick Guide: What Companies in (and outside) California Need to Know Now
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
How to Track Snapchat Campaigns in Google Analytics
Snapchat: the kids love it and brands don’t quite know what to do with it. As more and more brands begin to test…
