InfoTrust Author Profile

Lucas Long

Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner. When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.

Finding the Light: Keys to Competitive Advantage in the Privacy-Centric Era

Finding the Light: Keys to Competitive Advantage in the Privacy-Centric Era

It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…

12-minute read

Fact or Fiction? Sorting Out Claims about Third-Party Cookie Deprecation

Fact or Fiction? Sorting Out Claims about Third-Party Cookie Deprecation

With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…

9-minute read

Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Chrome Delays Third-Party Cookie Deprecation: What Advertisers Need to Know

Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…

5-minute read

Lessons and Learnings from the Cookieless Now Summit London

Lessons and Learnings from the Cookieless Now Summit London

Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…

12-minute read

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

The Privacy Risk of AI: Automated Decision Making and Compliance Considerations

As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…

7-minute read

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

Safeguarding Tomorrow: The Importance of Evaluating Compliance Risk Today

It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…

7-minute read

Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Shaping Tomorrow: Emerging Data Privacy Trends for 2024

Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business‌ activities. The fact that it is…

11-minute read

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

Changing Privacy Regulations and What to Do with Google Tags – Consent Mode

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

7-minute read

Strategies for Success: Executive Insights to Optimize Value of First-Party Data

Strategies for Success: Executive Insights to Optimize Value of First-Party Data

It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…

7-minute read

Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

Meta, GDPR, and Consent: The Future of Targeting on Facebook and Instagram

For much of 2023, marketers and advertisers have been wrestling with the question of Meta’s GDPR compliance. The ongoing saga has left everyone in…

9-minute read

HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

HIPAA Compliance and Tracking Technologies: Anticipating OCR’s Top Inquiries

**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…

10-minute read

California Delete Act: A Quick Guide for Marketers and Advertisers

California Delete Act: A Quick Guide for Marketers and Advertisers

The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…

6-minute read