Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…
The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
On Aug. 24, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer (Sephora) due to a violation of consumer…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…
As always, this is meant to be general guidance and should not be viewed as legal advice. Please consult with your legal counsel to…
2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…
Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…
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