Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
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Much has been made in the first half of 2023 about the advances in Artificial Intelligence and potential threats to everything from the normal…
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According to a UBS study, ChatGPT was estimated to have reached 100 million monthly active users in just two months after launch. This would…
A primary area of compliance risk for most organizations is the data collection architecture on the website, specifically tags and pixels. While most people…
Consumers expect a higher-than-ever level of personalization in their interactions with brands. At the same time, the changing privacy environment presents more challenges for…
As the calendar turned to 2023, it wasn’t just a new year but also a new era of privacy ushered in with the California…
First things first: Happy Data Privacy Day 2023! We hope you consent to having some fun this year! As we celebrate Data Privacy Day…
Much has been made about 2023 being the year of reckoning for privacy regulations in the United States, with five states having new regulations…
Privacy protections in the United States take a big leap forward in 2023 with five states having new privacy laws going into effect. This…
The plight of Google Analytics in the EU continues as the Danish DPA issued a press release regarding the use of Google Analytics for…
At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes.
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