Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
On January 24, Google released a new Privacy Sandbox proposal for public discussion, the Topics API. While the new Topics API breaks from the…
**Important – This is not legal counsel, the materials provided are for informational purposes only and not for the purpose of providing legal advice….
The analytics and advertising industries are in a constant state of change, now more so than ever. Seemingly every day there is a new…
First-party data collection is a huge topic of conversation right now. With all the privacy changes that are happening in the industry—both regulatory as…
The amount of information, proposed solutions, and recommendations being thrown around in response to the “cookieless future” is overwhelming. Between new identity solutions in…
Earlier this month, Google announced that they would be delaying the deprecation of support for third-party cookies in their Chrome browser until the second…
Much has been discussed recently about Google’s FLoC proposal and the initial testing phase it has entered. While FLoC is one method from the…
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
The Privacy Sandbox is Google’s proposed solution for marketers reacting to the announcement that third-party cookies in Google Chrome are set to become obsolete. …
Google’s announcement in January 2020 that they intend to deprecate support for third-party cookies in Google Chrome within the next two years sent a…
Table of Contents Introduction Google’s introduction of Consent Mode (beta) provides an organization the ability to technically modify the behavior of Google tags (Google…
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