Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…
As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…
It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…
Each year Data Privacy Day provides a necessary reminder of the importance of embedding privacy into all business activities. The fact that it is…
**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…
It’s no secret that the industry is focused on first-party data as a path forward into the “cookieless” future. As third-party cookies are fully…
For much of 2023, marketers and advertisers have been wrestling with the question of Meta’s GDPR compliance. The ongoing saga has left everyone in…
**Important – The information covered in this article is not intended to be legal advice or counsel. You should not act or refrain from…
The California Delete Act was signed into law on Oct. 10, 2023. The new law will make it easier for California consumers to enact…
“How will we measure campaign effectiveness?” “How will we report conversions?” “Will attribution still be possible?” These are common questions from advertisers as they…
Organizations across the globe are facing an influx of new requirements related to privacy legislation. While regulations vary significantly from one region to another,…
The past year has seen a significant increase in the focus on the privacy of health data. Beginning with the guidance released by the…
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