Solutions
Data-Driven Solutions

At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

DATA COLLECTION & COMPLIANCE
InfoTrust Insights
Insights
Optimize your data collection and analytics stack for faster information and more confident decisions.
Includes:
  • Analytics Enhancements
  • Tag Management
  • Consent Management
InfoTrust Integrity
Integrity
Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
  • Managed Privacy Program
  • Consent Monitoring
  • Remediation Guidance
MEDIA ENABLEMENT & DATA ACTIVATION
InfoTrust Impact
Impact
Maximize DV360, SA360, and CM360 performance with full data portability and platform control.
Includes:
  • Google Platform Access
  • Configuration Guidance / Audits
  • Performance Dashboards
InfoTrust Ignite
Ignite
Activate value-based bidding and dynamic audience segmentation to accelerate long-term marketing growth.
Includes:
  • Audience Modeling
  • Marketing Attribution
  • Value Based Bidding
Products
Trusted technologies.
Proven performance.

InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

InfoTrust Products
Tag Inspector Icon
Tag Inspector
Tag Auditing and Monitoring Platform Login >
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GA Scorecard
Assess Your Google Analytics Setup
GOOGLE MARKETING PLATFORM (GMP)
Advertising
Search Ads Icon
Search Ads 360
Certified Sales Partner
Display and Video 360 Icon
Display & Video 360
Certified Sales Partner
Campaign Manager 360 Icon
Campaign Manager 360
Certified Sales Partner
Analytics
Google Analytics 360 Icon
Google Analytics 360
Certified Sales Partner
Looker Studio Icon
Looker Studio
Certified Support Partner
ADDITIONAL INFOTRUST PARTNERS
Amplitude Icon
Amplitude
Product Analytics Partner
Osano Icon
Osano
Consent Management Partner
Industries & Roles
Tailored Solutions for Key Roles and Industries

Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

By Industry
Retail & eCommerce CPG & Multibrand Media & Publishing Finance, Insurance & Crypto Health & Fitness
By Role
C-Level Executives Marketers & Advertisers Data Analysts
Resources
Insights, Guides, and Case Studies to Level Up Your Strategy

Stay informed with expert content, on-demand webinars, how-to videos, and real-world success stories from InfoTrust clients.

Browse All Resources
Webinars & Events Articles & Guides Case Studies Videos & Demos Books
Who We Are
Culture and Values Why We're Different Customer Reviews InfoTrust Foundation Careers
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InfoTrust Author Profile

Lucas Long

Lucas Long is co-author of the Amazon best-selling book, Crawl, Walk, Run: Becoming a Privacy-Centric Marketing Organization. He is also the Director of Privacy Strategy at InfoTrust, working with global organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture. Through these efforts, Lucas helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner. When not discussing the intricacies of GDPR and cookie laws with clients, Lucas enjoys traveling and exploring new cultures, one bite at a time. Based in Barcelona, he is also a presenter, featured at industry events organized by Google, the Digital Analytics Association, the American Marketing Association, and the Journal of Applied Marketing Analytics.
California SB 690 and CIPA: What It Means for Tag Governance

California SB 690 and CIPA: What It Means for Tag Governance

California Senate Bill 690 (SB 690) targets the recent explosion of website privacy litigation by amending CIPA’s civil remedy provision. Rather than rendering unmanaged…

2-minute read
Tag Inspector: August 2026 Release Notes

Tag Inspector: August 2026 Release Notes

The Tag Inspector August Release expands compliance capabilities by introducing explicit CMP coverage verification, granular consent condition auditing, and support for server-side Google Tag…

2-minute read
What New Jersey’s New Data Broker Law Means for Marketers

What New Jersey’s New Data Broker Law Means for Marketers

New Jersey signed A5328 into law on June 30, 2026, and most of it took effect immediately. Marketers and marketing technology teams that operate…

6-minute read
Deep Dive: Utilize Tag Load and Stack Trace to Solve Consent Violations

Deep Dive: Utilize Tag Load and Stack Trace to Solve Consent Violations

Every tag on your site has a story: where it came from, what called it, and what data it may be sending out. Tag…

3-minute read
Tag Inspector: May 2026 Release Notes

Tag Inspector: May 2026 Release Notes

This release introduces AI-enabled scanning for any CMP to extend consent audit coverage across previously unsupported consent setups and custom implementations. Intelligent site onboarding…

2-minute read
Tag Inspector: March 2026 Release Notes

Tag Inspector: March 2026 Release Notes

This release expands Tag Inspector’s audit capabilities with no-code authentication recording for scanning behind logins, journey recording for multi-step user paths, and single-site audit…

3-minute read
Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

Cookieless Tracking: What It Is and How It Will Optimize Your Marketing Analytics Strategy

2-minute read
Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Privacy Compliance Review: Google Analytics and Meta Events Manager Integration

Meta has recently released a partner integration for Google Analytics (GA). Via this integration, advertisers are able to pull reporting data from GA directly…

7-minute read
Honda CCPA Settlement: Key Takeaways for Privacy Professionals

Honda CCPA Settlement: Key Takeaways for Privacy Professionals

As predicted at the start of 2025, enforcement agencies in the United States are picking up the pace of privacy investigations and enforcement actions…

9-minute read
United States’ TikTok Flip-Flop: What Advertisers Need to Know

United States’ TikTok Flip-Flop: What Advertisers Need to Know

“What’s the status of TikTok?” A common question in the United States following the banned / not-banned back and forth over the past week….

5-minute read
Keys for Compliance: Hashed Data Is Not Anonymous Data

Keys for Compliance: Hashed Data Is Not Anonymous Data

Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….

4-minute read
The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…

7-minute read
Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
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