All Articles By Lucas Long

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

PII, Personal Data, and Personal Information: What’s So “Personal” About It, Anyway?

In today’s privacy environment, there is a lot of talk about “personal data.” Is this platform or that tag collecting any “personal information”? Is…

How to A/B Test to Optimize the Data Collection Consent Experience for Users

How to A/B Test to Optimize the Data Collection Consent Experience for Users

The past few years have ushered in a new era in the world of data collection and analytics. As a result of GDPR in…

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

CCPA Quick Guide: What Companies in (and outside) California Need to Know Now

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

How to Track Snapchat Campaigns in Google Analytics

How to Track Snapchat Campaigns in Google Analytics

Snapchat: the kids love it and brands don’t quite know what to do with it.   As more and more brands begin to test…

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