InfoTrust Author Profile

Lucas Long

How Automated Tag Audits Save Time for Privacy Teams

How Automated Tag Audits Save Time for Privacy Teams

In today’s digital landscape, organizations face increasing pressure to ensure compliance with evolving data privacy regulations such as GDPR, CCPA, CIPA, and HIPAA. Privacy…

3-minute read
How to Choose a Tag Monitoring Solution for GDPR and CCPA Compliance

How to Choose a Tag Monitoring Solution for GDPR and CCPA Compliance

As businesses continue to navigate the evolving landscape of data privacy regulations, ensuring GDPR and CCPA compliance has never been more critical. One key…

3-minute read
How to Identify Third-Party Tags on My Website

How to Identify Third-Party Tags on My Website

In today’s digital landscape, websites rely on third-party tags for tracking, analytics, and marketing purposes. However, without proper oversight, these tags can lead to…

3-minute read
What Is Tag Auditing and Why Does It Matter for Compliance?

What Is Tag Auditing and Why Does It Matter for Compliance?

In today’s digital ecosystem, businesses rely on various tracking technologies, such as tags and pixels, to collect data for analytics, marketing, and personalization. However,…

3-minute read
Why Is My Website’s User Consent Not Working Properly?

Why Is My Website’s User Consent Not Working Properly?

User consent is a fundamental part of data privacy compliance, ensuring that websites collect and process user data legally and transparently. However, many businesses…

3-minute read
How Do Cookies Impact Data Privacy Compliance?

How Do Cookies Impact Data Privacy Compliance?

Cookies, often broadly used to describe tracking technologies like tags and pixels, play a significant role in data privacy compliance. While “true” cookies, the…

3-minute read
The Risks of Unmonitored and Non-Compliant Tags on Your Website

The Risks of Unmonitored and Non-Compliant Tags on Your Website

In today’s digital landscape, tags and pixels are critical for advertising, analytics, and marketing optimization. However, unmonitored and non-compliant tags on your website can…

3-minute read
Consent Management Platforms: Buying Guide for 2025

Consent Management Platforms: Buying Guide for 2025

Tag and cookie consent management is in many ways the OG of website privacy compliance. Beginning in the mid-2010s, with updates and enforcement activity…

14-minute read
Privacy Compliance in the United States: Laws for Advertisers

Privacy Compliance in the United States: Laws for Advertisers

Privacy compliance is difficult. Privacy compliance is made much more difficult due to the patchwork nature of regulations, and thus requirements, many organizations face….

16-minute read
Privacy Trends 2025: What Advertisers Need to Know

Privacy Trends 2025: What Advertisers Need to Know

The past several years have witnessed consumer privacy become central to many discussions about marketing and advertising. The topic reached a fever pitch in…

8-minute read
Consumer Financial Data in Advertising: Critical Privacy Concerns

Consumer Financial Data in Advertising: Critical Privacy Concerns

As the holiday shopping season comes into full swing, many consumers may be surprised to learn that their purchase data is being monetized by…

6-minute read
New Consent Guidelines in Europe: What You Need to Know

New Consent Guidelines in Europe: What You Need to Know

When it comes to operational aspects of privacy compliance, consent can be difficult. Is explicit consent necessary? What technologies need consent? What processing activities…

6-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.