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Maddie Cantrell

What I Know about Digital Analytics from Buying a House

What I Know about Digital Analytics from Buying a House

I honestly wasn’t sure if I could even buy a house, especially since I didn’t know where to begin—but to my surprise, my career…

5-minute read
How to Become a More Data-Driven Organization

How to Become a More Data-Driven Organization

In today’s ever-changing world, there is always room for some unbiased decision making so it’s no wonder that “data-driven decision making” is such a…

8-minute read
Intro to Cookieless/Anonymous Tracking in Google Analytics

Intro to Cookieless/Anonymous Tracking in Google Analytics

You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…

8-minute read
Intro to Regular Expressions, and How to Use Them

Intro to Regular Expressions, and How to Use Them

Do you ever wish you could search for multiple strings in a Google Analytics report? Or set up one trigger to fire on multiple…

6-minute read