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Meghan Hodge

Budgeting for Privacy-Centric Marketing in 2023

Budgeting for Privacy-Centric Marketing in 2023

Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…

4-minute read
Google Analytics 4, Privacy Centricity, and Compliance: Aligning Teams

Google Analytics 4, Privacy Centricity, and Compliance: Aligning Teams

As marketers have been challenged to ensure the transition to durability is pacing with the depreciation of Universal Analytics, the best-in-class realize that these…

3-minute read
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