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Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…
Almost one month has passed since Google made all Google searches secure (Google uses https: instead of http:). As a result, the keyword data…
Analytics is not something that comes naturally to many companies. Some are struggling to get their management to approve, others to get the rest…
The 4th of July weekend is upon us. To different people this means different things. To some, it means a day away from the…
Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…
In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
Not a day goes by without someone asking us a question: “what analytics tool should I be using?” The most recent example took place…
New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…
Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…
Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…
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