All Articles By Michael Loban

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…

Smart Optimization and The Future of Analytics. Interview with Krista Seiden, Analytics Advocate at Google

Smart Optimization and The Future of Analytics. Interview with Krista Seiden, Analytics Advocate at Google

  Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and…

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Customer Networks: How to Take Your Eye Off the Bee and Start Looking at the Hive. Interview with David Rogers

Over the course of the digital age, passive consumers have become empowered buyers whose access to information gives them greater influence in which products…

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Conversation with Don Davis, Editor of Interner Retailer – Present and Future State of Ecommerce

Don Davis is an internet technology journalist whose focus is creating well-researched, high-quality content that helps internet retailers make sound decisions and do their…

Connecting Technology with Human Intuition. Interview with Michael Mothner, CEO & Founder of Wpromote

Connecting Technology with Human Intuition. Interview with Michael Mothner, CEO & Founder of Wpromote

Michael Mothner is the founder and CEO of Wpromote, a global online marketing, SEO, PPC and social media firm. We spoke with him about what…

Winning the Race to Insights. Interview with Randy Bean, CEO of NewVantage Partners

Winning the Race to Insights. Interview with Randy Bean, CEO of NewVantage Partners

Randy Bean is the CEO, co-founder and managing partner of NewVantage Partners, a strategy firm that delivers world-class expertise in data strategy for Fortune…

Retroactive Analysis? Learning about Heap from CEO, Matin Movassate

Retroactive Analysis? Learning about Heap from CEO, Matin Movassate

  INTRODUCTION: Matin Movassate is the CEO of Heap, a tool that allows for instant, retroactive analysis of user actions in web or iOS…

Learning From Susan Etlinger, Industry Analyst, TED Speaker and Consultant

Learning From Susan Etlinger, Industry Analyst, TED Speaker and Consultant

  INTRODUCTION: Susan Etlinger is an industry analyst who conducts independent research on data intelligence, analytics and strategy. She helps global 2000 companies to…

[Interview] Lea Pica: The Gap Between Data Crunching and Data Visualization

[Interview] Lea Pica: The Gap Between Data Crunching and Data Visualization

  One of the most common challenges analysts face as they progress in their careers is presenting their data and insights to their clients…

[Interview] Sandy Marmitt: Competing For Analytics Talent

[Interview] Sandy Marmitt: Competing For Analytics Talent

  The war for analytics talent has become an increasingly hot topic in the analytics space over the past few years. While the exponential…

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