All Articles By Michael Loban

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

[Interview] The Truth About Marketing and Sharpening Your Own Saw with John Wall of Marketing Over Coffee

We had the great honor to sit down with John Wall, Producer of M Show Productions and Vice President of Marketing at EventHero, a…

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

[Interview] From Academic to Digital Age Visionary With Shama Hyder, CEO of Marketing Zen

Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The…

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

[Interview] Analyze This: New Tools and Scarce Talent with Joe Seale of Fifth Third Bank

Joe Seale is VP and Digital Analytics Manager at Fifth Third Bank, headquartered in Cincinnati, Ohio. Previously, he served as the bank’s Senior Human…

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

[Interview] From Autoimmune Diseases to Big Data with Spongecell's Byron Ellis

Byron Ellis is the Chief Technology Officer at Spongecell, a Creative Management Platform that helps advertisers enhance the power of digital brand creative by…

[Interview] Predictive Analytics with Eric Siegel

[Interview] Predictive Analytics with Eric Siegel

Eric Siegel is the founder of Predictive Analytics World and one of the top thought leaders in this rapidly growing field. If you’re a little…

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

130% Higher ROI on Call Center Sales with Google Analytics

130% Higher ROI on Call Center Sales with Google Analytics

Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing…

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Creating Dramatic Business Improvements through Optimization. Interview with Chris Goward, Founder and CEO of WiderFunnel

Chris Goward is the founder and CEO of WiderFunnel, an optimization services company. He is also the author of You Should Test That!, a…

Smart Optimization and The Future of Analytics. Interview with Krista Seiden, Analytics Advocate at Google

Smart Optimization and The Future of Analytics. Interview with Krista Seiden, Analytics Advocate at Google

  Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and…

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Leveling the Internet Playing Field. Interview with Pete Prestipino of Website Magazine

Peter Prestipino has over 14 years of experience in digital media and online marketing. He is the Editor-In-Chief of Website Magazine, a print and online…

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Creating a Data-Driven Culture, Interview with Cole Nussbaumer Knaflic

Cole Nussbaumer Knaflic focuses on helping organizations and individuals become more effective data storytellers through her blog, Storytelling with Data, and her Amazon best-selling…

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