Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…
Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace…
On November 12, 2015, Google Analytics will be turning ten years old. In the industry where much can happen in one month, ten years…
Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…
Almost one month has passed since Google made all Google searches secure (Google uses https: instead of http:). As a result, the keyword data…
Analytics is not something that comes naturally to many companies. Some are struggling to get their management to approve, others to get the rest…
The 4th of July weekend is upon us. To different people this means different things. To some, it means a day away from the…
Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…
In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
Not a day goes by without someone asking us a question: “what analytics tool should I be using?” The most recent example took place…
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