All Articles By Michael Loban

[Interview] Jim Sterne: Einstein, Digital Artists, and The Devil's Data Dictionary

Recently, Jim Sterne, published his new book: “The Devil’s Data Dictionary.” I decided to use this opportunity to interview Jim about, arguably the most…

[Interview] Claire Schoen: Selecting Enterprise Web Analytics Platforms in 2016

  Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace…

Happy 10th Birthday Google Analytics!

On November 12, 2015, Google Analytics will be turning ten years old. In the industry where much can happen in one month, ten years…

Announcing An Exciting Webinar Series With Brian Clifton

How to Interview Your Next Web Analytics Superstar

Recently, I came across a fascinating article on Forbes.com by Daniel Kehrer – Analysis Shows Jump in Marketing Analytics Jobs. Here are a couple of…

5 Tips for Analyzing (Not Provided) Keywords

Almost one month has passed since Google made all Google searches secure (Google uses https: instead of http:). As a result, the keyword data…

The Rabbi, Big Data, and the Value of Web Analytics

Analytics is not something that comes naturally to many companies. Some are struggling to get their management to approve, others to get the rest…

7 Habits of Highly Effective Analysts

The 4th of July weekend is upon us. To different people this means different things. To some, it means a day away from the…

10 Features to Test on Your Product Results Page

The Future of Advertising – Inbound Marketing Summit 2013

Generally I do not write opinion posts about broad topics like “the future of advertising.” However, in two weeks I am speaking on a…

10 Evaluation Criteria for an Enterprise Website Analytics Solution

In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…