InfoTrust Author Profile

Matt Walsh

Matt Walsh is a Digital Paid Media expert with more than a decade of experience leading media buying, media strategy, ad ops, and overseeing adtech both at agencies and within the Fortune 500. Matt brings his considerable knowledge to InfoTrust, helping our clients best enable their paid media with their rich first-party data. He also provides guidance in the ongoing development of our adtech tools. A New Yorker living as a transplant in Atlanta, Matt loves the New York Mets, classic rock, and improv comedy. Those closest to him say that, unfortunately, digital media is his hobby. You can find him talking nonstop about it with anyone willing to listen.
What Is Google Marketing Platform (GMP) and How It Can Help Your Business

What Is Google Marketing Platform (GMP) and How It Can Help Your Business

The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…

4-minute read
Why Your Organization Should Use an Ad Server, DSP, and Enterprise Search Management Tool

Why Your Organization Should Use an Ad Server, DSP, and Enterprise Search Management Tool

The most sophisticated advertisers leverage the right tools to find and reach their customers, measure the outcomes, and feed the data back to power…

5-minute read
Grow Your Media Accounts by Enabling Automation

Grow Your Media Accounts by Enabling Automation

As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…

4-minute read