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InfoTrust Author Profile

Rachel Joss

Rachel Joss is the leader of tag management at InfoTrust, specializing in data collection, consent management, and server-side topics. With more than five years of experience, she assists clients to create robust and durable website data collection setups and develops best practices and processes used in global organizations’ websites. Rachel enjoys finding new technical solutions and opportunities for advancing customers’ data collection. She currently lives in Cleveland, Ohio, and balances her technical time with time spent outdoors on her small farm.

Don’t Get Left Behind: Updated Guidance on Deploying Google Tag Manager on Shopify

Don’t Get Left Behind: Updated Guidance on Deploying Google Tag Manager on Shopify

For retail and eCommerce brands, achieving accurate, quality data from your Shopify store is more critical than ever. Recent changes to the Shopify platform,…

7-minute read

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

The Expanding Role of Tag Management in Digital Marketing and Ad Tech

Over the last decade, tag management systems (TMS) have undergone significant changes, transforming the way digital marketing and analytics professionals manage and implement website…

6-minute read

7 Things To Consider When Choosing A Consent Management Platform (CMP)

7 Things To Consider When Choosing A Consent Management Platform (CMP)

As the online privacy landscape is advancing, the number of consent management platforms available is increasing and the regulatory requirements for organizations to comply…

6-minute read

Facebook Server-Side Conversion API (CAPI): What, Why, and How

Facebook Server-Side Conversion API (CAPI): What, Why, and How

Facebook (aka Meta) is one of the most common platforms implemented via tag management platforms. And until recently, the client side “pixel” has been…

4-minute read

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