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Ting Ting Chang

What Is a Data Management Platform?

What Is a Data Management Platform?

A data management platform (DMP) is used for collecting, organizing, and activating first, second, and third-party audience data from various sources. Once the data…

5-minute read
What Are First-Party Cookies?

What Are First-Party Cookies?

We’ve all heard the term first, second, and third-party cookies being tossed around in the world of data analytics. So, what exactly are first-party…

3-minute read
Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….

8-minute read

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