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Wesley Davis

What Is Consumer Data?

What Is Consumer Data?

These days it seems like more and more people are asking this question. Most people have heard of consumer data but have a hard…

6-minute read
4 Reasons Marketers Should Care About PII

4 Reasons Marketers Should Care About PII

In today’s digital world, personal data has become a commodity. With the majority of advertising happening online, advertisers will pay top dollar for the…

5-minute read
What Is a Data Layer?

What Is a Data Layer?

Simply put, a data layer is a JavaScript object that exists in the source code of a website and serves as a conduit for…

6-minute read

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