Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics touch-points being an involved process for any company, for those that own many websites and apps there is an additional layer of complexity.
Thankfully, we have an upcoming webinar that will lessen the level of complexity while producing the most benefits!
In this webinar, Andy Gibson will take publishers through the process of creating a scalable digital analytics architecture to take full advantage of Google Analytics 360’s data collection, reporting capabilities and additional platform integrations.
Specifically, we’ll cover:
- Creating a Scalable Analytics Architecture
- Collecting Custom Data Points with GA 360
- Utilizing the DoubleClick for Publishers (DFP) – GA 360 Integration
- Reporting Using GA 360 Roll-Up Properties
- And more!