Analytics

130% Higher ROI on Call Center Sales with Google Analytics

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Pelican Water Systems helps families enjoy cleaner, safer, better-tasting water in their homes in an environmentally friendly way. They wanted to know which marketing channels were doing the best job at driving their call center sales.

InfoTrust worked with Pelican to implement Google Analytics Enhanced Ecommerce and Google Analytics User ID feature that helped track users across Pelican’s CRM, DialogTech, and Salesforce. This allowed Pelican Water Systems to track how and what digital marketing campaigns generate call-center sales.

“Offline transactions which had 0% visibility and were dependent solely on inaccurate or incorrect customer feedback are now fully attributable to their proper marketing channel. This allows us to make quick, smart decisions on trends across all forms of marketing, both online and offline, and how consumers jump from desktop to mobile and office computers.” —Robert Prentice, Director of Marketing & Product Development, Pelican Water Systems

To read more about how InfoTrust helped Pelican discover a 130% higher ROI Click Here!

Author

Michael Loban

Michael Loban is the CMO of InfoTrust, a Cincinnati-based digital analytics consulting and technology company that helps businesses analyze and improve their marketing efforts. He’s also an adjunct professor at both Xavier University and University of Cincinnati on the subjects of digital marketing and analytics. When he's not educating others on the power of data, he's likely running a marathon or traveling. He's been to more countries than you have -- trust us.

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