Upcoming Webinar: Publishers and the Customer Data Platform (CDP) Opportunity

Upcoming Webinar: Publishers and the Customer Data Platform (CDP) Opportunity

Kaylie KipeanalyticsLeave a Comment

We are happy to announce that InfoTrust has teamed up with BlueConic (a customer data platform, also known as a CDP) to present a webinar on the CDP opportunity for publishers.

Andy Gibson, InfoTrust’s Head of Vertical for News & Media will be co-presenting with Cory Munchbach, SVP of Strategy at BlueConic.

In the webinar, they will:

  • Introduce the concept of a CDP and its benefits
  • Explain how a CDP differs from a data management platform (DMP)
  • Review why all publishers should be considering a CDP
  • Provide example use cases to make the most of your first-party data
  • Outline how to get started

The webinar will be Thursday, November 15th at 1pm EST. For more information and to sign up for this free webinar, click here.

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