Andy Gibson, InfoTrust’s Head of Vertical for News & Media will be co-presenting with Cory Munchbach, SVP of Strategy at BlueConic.
In the webinar, they will:
- Introduce the concept of a CDP and its benefits
- Explain how a CDP differs from a data management platform (DMP)
- Review why all publishers should be considering a CDP
- Provide example use cases to make the most of your first-party data
- Outline how to get started
The webinar will be Thursday, November 15th at 1pm EST. For more information and to sign up for this free webinar, click here.