Stay In the Know: Emerging Data Privacy Trends for 2024
Talk To Us
Who We Are
Who We Are
InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
Learn More
Culture & Values Client Reviews Why We're Different InfoTrust Foundation
What We Do
What We Do
InfoTrust is a digital analytics consulting, data governance, and technology agency that works with many of the world's best-known brands.
Learn More
Data Insights and Activation Data Privacy, Strategy, and Governance Google Cloud Services Google Marketing Platform Implementation and Integration Privacy Services and Products
Industries
Industries
InfoTrust boasts a team of analytics specialists adept at serving various industries. Discover more about the sectors we cater to.
Retail & eCommerce CPG & Multi-Brand Media & Publishing Finance, Insurance, & Crypto Health & Fitness
Resources
Resources
Explore a wealth of knowledge at your fingertips with our curated selection of webinars, insightful articles, and downloadable resources, designed to empower and inspire.
Go to Resource Library
Books Articles Guides and Tips On-Demand Webinars Upcoming Events Case Studies Business Risk Assessment Newsletter
Careers

,

How to Use UTM Parameters to See Your Data in Google Analytics

How to Use UTM Parameters to See Your Data in Google Analytics
Estimated Reading Time: 2 minute

Whether you’re testing, troubleshooting or just plain exploring in Google Analytics, it can be incredibly helpful to have a way in which you can easily identify your traffic. This video explores adding UTM parameters to your URLs, utilizing utm_source, utm_medium and utm_campaign.

We first walk you through how to tag your URLs with UTM parameters, then show you how to see your data in Google Analytics. Stay tuned all the way to the end for helpful UTM tips and tricks!

Resources

Author

  • Pam Castricone

    Pam Castricone is currently an Emerging Solutions Strategist at InfoTrust. Specializing in statistical and machine learning models, Pam is passionate about helping her clients uncover greater insights and value from their data assets. As a Google Cloud Certified Professional Data Engineer, Pam also helps her clients put their models into production in the cloud to drive long-term usability and success. When she isn’t analyzing data, Pam enjoys reading, the arts, and going out for brunch.

    View all posts

Facebook
Twitter
LinkedIn
Email
Originally Published: January 12, 2017

Subscribe To Our Newsletter

Subscribe Now
October 18, 2023
Originally published on January 12, 2017

Other Articles You Will Enjoy

Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

Leveraging Attribution Models in Google Analytics 4 to Improve Your Marketing Strategy: Tips and Best Practices

In the dynamic landscape of digital marketing, understanding the customer journey is crucial for optimizing strategies and maximizing ROI. Google Analytics 4 (GA4) introduces…

5-minute read
App Install Attribution in Google Analytics 4: What You Need to Know

App Install Attribution in Google Analytics 4: What You Need to Know

App install attribution in Google Analytics for Firebase (GA4) is a feature that helps you understand how users discover and install your app. It…

6-minute read
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read
How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

How Does BigQuery Data Import for Google Analytics 4 Differ from Universal Analytics?

All Google Analytics 4 (GA4) property owners can now enable ‌data export to BigQuery and start to utilize the raw event data collected on…

2-minute read
What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…

3-minute read
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Predictive Analytics in Google Analytics 4: How to Use Machine Learning to Forecast User Behavior and Outcomes

Google Analytics 4 (GA4) is embracing the power of machine learning by incorporating predictive analytics within the platform so that you can use your…

7-minute read
Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…

4-minute read
Show More
4340 Glendale Milford Rd #200
Blue Ash, OH 45242
Facebook-f Twitter Linkedin-in Youtube
Expertise
Industries
Resources
Company

© InfoTrust LLC. All Rights Reserved.

Who We Are
What We Do Data Privacy, Strategy & Governance Data Insights & Activation Implementation & Integration Google Cloud Services
What We Do
Industries Retail & eCommerce CPG & Multi-Brand Media Publishing Analytics Finance, Insurance & Crypto Health & Fitness
Resources Careers

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.