Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…

5-minute read
How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…

12-minute read
Attribution Impacts on Data in Google Analytics 4

Attribution Impacts on Data in Google Analytics 4

In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…

11-minute read
Calculated Metrics in Google Analytics 4

Calculated Metrics in Google Analytics 4

Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…

4-minute read
How to Use UTM Parameters in Google Analytics 4

How to Use UTM Parameters in Google Analytics 4

One of the key questions we seek to answer when implementing web analytics measurement is “Where is my traffic coming from?” While Google Analytics…

4-minute read
Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Unveiling the Secrets of the Google Analytics 4 BigQuery Schema: A Guide for Marketers

Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…

8-minute read
Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

Google Analytics 4 Implementation Checklist: Ensure You’re Tracking Everything You Need

In the dynamic landscape of digital marketing, data is supreme. Understanding user behavior, preferences, and interactions on your website is crucial for making informed…

4-minute read
What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

What Is Consent Mode in Google Analytics 4 and How Does It Work? | A Beginner’s Guide

Consent Mode in Google Analytics 4 (GA4) is a helpful tool for website owners to respect user privacy preferences when it comes to tracking…

4-minute read
How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

How to Integrate Google Analytics 4 with BigQuery for Enhanced Data Analysis and Reporting

Has your business found that its reporting needs require advanced analysis of your analytics data beyond what is practical in the Google Analytics 4…

4-minute read
Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

Advanced Analysis Techniques in Google Analytics 4: How to Use AI-Powered Insights and Predictive Analytics for Effective Marketing

AI-powered insights and predictive analytics are revolutionary tools reshaping the modern marketing landscape. These advanced analytics techniques, particularly prominent in Google Analytics 4 (GA4),…

8-minute read

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