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Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Acquisition Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

8-minute read
Prepare for the Trek with Your Google Analytics 4 Roadmap

Prepare for the Trek with Your Google Analytics 4 Roadmap

Unless you’ve been living under a rock, you’ve heard the news that Google is deprecating Google Universal Analytics (UA) by July of 2023 (October…

7-minute read
Google Analytics 4 Reporting: Troubleshooting Potential Errors

Google Analytics 4 Reporting: Troubleshooting Potential Errors

How Do I Troubleshoot Potential Errors? Google Analytics 4 (GA4) has made numerous improvements over time. However, with any new tool and releases, we’re…

3-minute read
Analytics 360 (GA4 Version) vs. Adobe Analytics: Differences, Improvements, and Privacy Compliance

Analytics 360 (GA4 Version) vs. Adobe Analytics: Differences, Improvements, and Privacy Compliance

Overview This article covers the newly launched web analytics platform by Google, Google Analytics 4 (GA4), and its comparison, similarities, and improvements compared to…

7-minute read
Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Recreating Core Universal Analytics Reports in Google Analytics 4: Top Audience Reports

Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…

5-minute read
5 Things to Know about Google Analytics 4 Enterprise Pricing

5 Things to Know about Google Analytics 4 Enterprise Pricing

So your organization is considering the move to the Google Analytics 4 (GA4) version of Analytics 360, but there are still some lingering questions…

7-minute read
Creating Goals in Google Analytics 4: What’s New?

Creating Goals in Google Analytics 4: What’s New?

Google Analytics, which is arguably one of the most important and widely used web and app analytics tools, saw the release of its latest…

5-minute read
Privacy-Centric Google Analytics 4: Consent and Opt-Out Configuration

Privacy-Centric Google Analytics 4: Consent and Opt-Out Configuration

Configuration requirements for data collection have never been more confusing. Differing EU laws, patchwork privacy in the United States, differing feature support based upon…

12-minute read
Google Analytics 4, Privacy Centricity, and Compliance: Aligning Teams

Google Analytics 4, Privacy Centricity, and Compliance: Aligning Teams

As marketers have been challenged to ensure the transition to durability is pacing with the depreciation of Universal Analytics, the best-in-class realize that these…

3-minute read
How to Migrate Universal Analytics Events to Google Analytics 4

How to Migrate Universal Analytics Events to Google Analytics 4

With the latest Google announcement about sunsetting Universal Analytics (UA) in the second half of 2023 (effective July 1 but there will be an…

5-minute read
Google Analytics 4 Reporting: Locating Reports

Google Analytics 4 Reporting: Locating Reports

If you’re thinking the Google Analytics 4 (GA4) reporting interface has changed quite a bit, you are not alone. Upon initial login the interface…

3-minute read
Google Analytics 4 Privacy Updates: What They Mean For Your Business

Google Analytics 4 Privacy Updates: What They Mean For Your Business

2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…

6-minute read

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