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Google Analytics 4 Reporting: Locating Reports

Google Analytics 4 Reporting: Locating Reports

If you’re thinking the Google Analytics 4 (GA4) reporting interface has changed quite a bit, you are not alone. Upon initial login the interface…

Google Analytics 4 Privacy Updates: What They Mean For Your Business

Google Analytics 4 Privacy Updates: What They Mean For Your Business

2022 has been a busy year for Google Analytics (GA) in the domain of privacy. In February, the Austrian DPA announced the use of…

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

3 Reasons You Can’t Trust Automatic Tracking in Google Analytics 4

Google Analytics 4 (GA4) has added many new features. One of the most important is called “Enhanced Measurement”. This will automatically track offsite links,…

5 Core Differences between Universal Analytics and Google Analytics 4

5 Core Differences between Universal Analytics and Google Analytics 4

In March, Google announced that it will sunset Universal Analytics (UA) in 2023. This change means you need to start the transition to Google…

Back to Basics: Audit and Implementation

Back to Basics: Audit and Implementation

Wondering what an audit and implementation is or why you should consider conducting one for your organization? Today, we’re going back to the basics…

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

Why Your Healthcare Org Should Upgrade to Google Analytics 4 Right Now

You probably saw the news, but in case you’ve been blissfully unaware, Google just announced that their beloved Universal Analytics (UA) will sunset on…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

Summary Google recently announced that Universal Analytics (UA; the current iteration of Google Analytics) will stop processing data in the second half of 2023,…

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

Google Analytics 4 Update: February 2022 (Part 2) – InfoTrust’s Strategic Recommendation: Transitioning to Google Analytics 4

As a follow-up to our Google Analytics 4 (GA4) February 2022 update, in which we cover some key features of GA4 and address whether…

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Google Analytics 4 Update: February 2022 – InfoTrust’s Strategic Approach & Recommendations

Introduction Google Analytics 4 (GA4) is a new iteration not only of Google Analytics (GA) as a tool, but also as a way of…

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

5 Key Benefits of Google Analytics 4 for Retailers (and How It Compares to Universal Analytics)

As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

Tagging & Testing Events in Google Analytics 4: Make the Most of Your Data

In our previous post, we looked at translating your events from a Universal Analytics (UA) nomenclature to Google Analytics 4’s (GA4) event-based nomenclature. In…

Back to the Basics: Google Analytics 4

Back to the Basics: Google Analytics 4

Google Analytics 4, GA4, and Google App + Web: With different terms being thrown around regarding Google Analytics’ latest update, what it can do,…

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