Compliance & Data Governance for Automotive

Sell More Vehicles. Stay Compliant. Protect Customer Trust.

Today's Data Reality

The Challenge for Automotive Brands

Today’s car buyers expect a seamless, digital-first journey — from researching online to scheduling test drives and completing financing. Every click, form fill, and lead submission creates valuable customer data.

But many automotive organizations face:

Inconsistent data collection across dealer networks – leading to wasted ad spend and inaccurate reporting.
Tighter privacy regulations (CCPA, CPRA, CIPA) – putting OEMs and dealers at risk of fines or reputational damage.
Poor consent and tracking practices – eroding customer trust and weakening the sales funnel.
The result? Lost sales opportunities, higher costs per lead, and exposure to compliance risk.

How We Help

The Solution

InfoTrust helps OEMs and dealer groups turn compliance and data governance into a competitive advantage. Our approach combines Tag Inspector (TI) for visibility into what’s happening on dealer websites, with InfoTrust Integrity — our managed governance solution — to maintain compliance, protect customer trust, and ensure every lead is measured accurately.

See What's Really Happening On Dealer Sites

InfoTrust helps OEMs and dealer groups turn compliance and data governance into a competitive advantage. Combining Tag Inspector (TI) – for visibility into what’s happening on websites, with InfoTrust Integrity — our managed governance solution — we to maintain compliance, protect customer trust, and ensure every lead is measured accurately.

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Tag Inspector

OEMs and dealers often assume a CMP banner means they’re compliant — but what matters is whether those consent settings are actually respected. Tag Inspector (TI) gives OEMs and dealer groups the visibility they’ve been missing.

Uncover Hidden Containers - Identify every GTM container running across dealer sites, exposing redundancies that slow sites and add risk.

Detect Tag Contamination - Surface duplicate or excessive analytics and ad tags that distort reporting and inflate costs.

Validate Consent in Action - Confirm that cookie consent choices match actual tag behavior — protecting OEMs and dealers from regulatory exposure.

Safeguard Customer Data - Build transparency and trust into high-consideration vehicle purchases, strengthening both OEM reputation and dealer loyalty.

Together, Tag Inspector + Integrity empower OEMs and dealer groups to not only uncover compliance risks but also solve them at scale — ensuring their websites, data, and lead flows are both compliant and optimized to sell more vehicles.

Governance at Scale for OEMs & Dealer Groups

Visibility is only the first step. InfoTrust Integrity provides OEMs and dealer networks with an ongoing framework to resolve compliance gaps and keep governance consistent — even across multiple website providers and regions. Integrity enables you to:

InfoTrust Integrity

InfoTrust integrity works to monitor, flag, and fix consent and tagging issues in real time. It protects your data strategy from compliance risks like CCPA fines, data loss, or inaccurate reporting.

Capture Accurate Lead Data - Ensure every customer interaction, form fill, and lead is tracked correctly from dealer sites into OEM CRMs.

Standardize Across Dealer Networks - Bring consistency across multiple brands, providers, and regions, creating a unified view of sales performance.

Stay Ahead of Privacy Regulations - Adapt governance practices as state, national, and global regulations evolve — reducing disruption and cost.

Protect the Customer Journey - Detect hidden platforms or PII leakage that can damage brand trust and OEM–dealer relationships.

Why It Matters

For automotive brands, compliance and governance aren’t just IT or legal concerns – they directly impact sales performance.

More Cars Sold

Accurate data means better targeting, more efficient ad spend, and improved lead-to-sale conversion.

Fewer Disruptions

Proactively managing compliance avoids costly fines and dealer/OEM setbacks.

Stronger Brand Loyalty

Transparent, compliant data practices build trust with buyers who are making a high-consideration purchase.

Proof In Action

Global OEM: Compliance & Sales Efficiency Across Dealer Networks

A leading OEM discovered major inconsistencies in how its 250+ dealer websites were collecting and tracking customer data. Some stores weren’t compliant with privacy regulations, while others weren’t passing leads accurately into CRM systems. We helped the OEM:

Audit all dealer sites to identify compliance gaps.
Standardize consent and data collection processes across the network.
Improve visibility into true lead-to-sale conversion.

The result: multi-million-dollar risk exposure avoided, more accurate sales funnel data, and better alignment between OEM and dealer groups — leading to smarter allocation of co-op advertising dollars.

Luxury Brand: Privacy-First Analytics for a Model Launch

A global luxury brand was preparing for the launch of a new electric vehicle line. With campaigns running across multiple regions and dealer sites, the marketing team needed accurate, compliant analytics to measure demand while maintaining customer trust. We partnered with them to:

Build a privacy-first analytics framework across web and mobile.
Ensure compliant consent management in every market.
Deliver consistent, accurate insights back to marketing and sales teams.

The result: the launch went live on time with compliant tracking, clear measurement of lead volume and ROI, and zero regulatory issues — protecting both brand reputation and sales growth.

Drive Compliance. Drive Sales.

Automotive is competitive — every lead counts. Don’t let compliance issues cost you sales. Talk to our team today about building a privacy-first data strategy that helps you sell more vehicles, compliantly.

Thank you! We will be in touch with you soon.

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