What level of compliance risk exists on your website?

Platforms with targeted advertising and behavioral advertising capabilities represent a heightened compliance risk. Consent requirements across the globe grant consumers the right to limit personal data processing for advertising use cases. Tag Inspector’s Compliance Risk Reporting highlights advertising platforms loading across consent conditions to ensure all have been reviewed and are loading as expected per your organization’s consent policies.

Platforms with chatbot, heat mapping, and session replay functionality are a primary focus area for several wiretapping laws. These laws are a primary source of private litigation against organizations due to their inclusion of a private right of action. Identify platforms with these capabilities loading across websites to develop strategies for risk mitigation.

Data brokers are platforms that aggregate consumer data from multiple sources and make that data available for use in marketing and advertising use cases. Due to the potential harms stemming from the use of consumer data in this way, privacy regulations and enforcement activity is beginning to focus on registered data brokers. Tag Inspector Compliance Risk Reports identify data brokers registered with the California Privacy Protection Agency to help ensure protections are in place when collecting data via these platforms on your website.

Piggybacking platforms are third-party tags which are injected or loaded through other third-party tags implemented on the website. Piggybacking behavior is often used as a method to share common identifiers across platforms to support targeted advertising use cases. Tags loaded in this way are often a blind spot for organizations, with business teams having no knowledge of piggybacking platforms loading and collecting data on the website. This blind spot presents a significant compliance risk as it is impossible to disclose or incorporate controls on platforms that you don’t even know are loading.