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With third-party cookie deprecation beginning on Google Chrome, the “cookieless future” is no more. We’re in the cookieless now.
The global advertising industry is focused on first-party data as a path forward. As third-party cookies are fully sunsetting in 2024, global regulations require increasing permissions for the collection of data. Consumers will take a more active role in protecting their personal information, and advertisers will be left with little more than the first-party data collected from their websites and applications.
This event will feature speakers from global advertisers, Google, and the privacy-centric analytics solutions team at InfoTrust.
10:00 – 17:00
Paul Coffey, Managing Director, Horizontals, EMEA Go-To-Market, Google
10:00 – 17:00
Jaime Rodera, Global Data Privacy and Consumer Data Manager, Nestlé
Lucas Long, Head of Global Privacy Strategy, InfoTrust
Cemil Toksöz, Global Director of Adtech and Activation, IT and Digital, Reckitt
Federico Bianco, Strategic Partnerships Lead, InfoTrust
Claire Norburn, UK and Ireland Ads Privacy and Regulations Lead, Google
Madhu Baktha, Regional Product Lead, Google Analytics, Google
Michelle Raubenheimer, Global Data Transformation Lead (Home, Personal Care, Finance & Tech), Google
Michael Loban, Chief Growth Officer, InfoTrust
Roberto Ruju, VP of Advertising Platforms, InfoTrust
Kunal Deshmukh, Client Sales Engineer, Google
Gabriela Garcia, Senior Analytical Consultant (Auto) | Google
Merwan Benarbane, Senior Manager – Ad tech & Data Strategy Cross-Bus., Digital, Media & Performance, Coty
Phil Jackson, Global Digital Marketing Effectiveness Innovation Director, Haleon
Danielle Perkins, Senior Account Executive, InfoTrust
Paul Coffey leads a strategy team at Google responsible for a number of horizontal topics that sit across the company’s ads products. This includes Measurement, Google Marketing Platform, Agency and Partner Strategy, Commercial Incentives and Deals, and Privacy and Regulation.
Cemil Toksöz
Global Director of Adtech and Activation, IT and Digital | Reckitt
Jaime Rodera
Global Data Privacy & Consumer Data Manager | Nestlé
Phil Jackson
Global Digital Marketing Effectiveness Innovation Director | Haleon
Madhu Baktha
Regional Product Lead, Google Analytics | Google
Michelle Raubenheimer
Global Data Transformation Lead (Home, Personal Care, Finance & Tech) | Google
Claire Norburn
UK & Ireland Ads Privacy & Regulations Lead | Google
Kunal Deshmukh
Client Sales Engineer | Google
Gabriela Garcia
Senior Analytical Consultant – Auto | Google
Merwan Benarbane
Senior Manager – Ad tech & Data Strategy
Cross-Bus., Digital, Media & Performance | Coty
Lucas Long
Head of Global Privacy Strategy | InfoTrust
Danielle Perkins
Senior Account Executive | InfoTrust
Michael Loban
Chief Growth Officer | InfoTrust
Roberto Ruju
VP of Advertising Platforms | InfoTrust
Federico Bianco
Strategic Partnerships Lead | InfoTrust
The Cookieless Now Summit will be held at Google’s Central St. Giles office on 10 April 2024.
In March 2023, InfoTrust hosted the Durability Summit at Google UK. The event was focused on data privacy in the context of marketing analytics. To best serve global advertisers, we’ve refocused the 2024 event on today’s top challenges: third-party cookie deprecation and first-party data strategy.
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions.
InfoTrust is a Google Marketing Platform Sales Partner and Google Cloud Partner. Simply put, global advertisers can purchase a Google Analytics 360 license from InfoTrust and leverage the expertise of our analytics engineers, data scientists, data governance consultants, and privacy specialists.
The Cookieless Now Summit is for marketing, analytics, and data privacy professionals who work at global advertisers and are looking to tackle today’s measurement challenges.
Yes, drinks and snacks will be available.
This is an education-first event (and networking-second), so the goal is not about “making money.” However, we feel we can do some good by donating proceeds from ticket sales to the InfoTrust Foundation, a 501(c)3 U.S. nonprofit. Learn more here: https://infotrust.com/infotrust-foundation/
Kudos to you for being on the ball, first of all. To get a head start, consider reading the Amazon best-selling book “Becoming a Privacy-Centric Marketing Organization,” co-authored by some of the Cookieless Now Summit speakers. [Available here.]
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