10 April 2024 | 10:00 to 17:00 BST


About The Cookieless Now Summit

Meet. Learn. Connect.

With third-party cookie deprecation beginning on Google Chrome, the “cookieless future” is no more. We’re in the cookieless now.

The global advertising industry is focused on first-party data as a path forward. As third-party cookies are fully sunsetting in 2024, global regulations require increasing permissions for the collection of data. Consumers will take a more active role in protecting their personal information, and advertisers will be left with little more than the first-party data collected from their websites and applications.

This event will feature speakers from global advertisers, Google, and the privacy-centric analytics solutions team at InfoTrust.

Reserve Your Seat

Event Agenda

1:00PM – 1:40PM

Welcome + Keynote

"Data Storytelling As An Art"

Mona Chalabi, Data Journalist, Writer and Illustrator, The Guardian

1:40PM – 5:00PM

Core Sessions

"Tools of the Trade: How Technology Platforms Are Evolving to Meet Modern Needs of Advertisers"

Mona Chalabi, Data Journalist, Writer and Illustrator, The Guardian

"Respecting Consumer Privacy: Keys for a Compliant Data Strategy"

Jo Davaris, Chief Privacy Officer, Booking Holding

Brigette Guyer, Data Protection Officer & Director Data Governance and Privacy Management, The Wendy’s Company

Lucas Long, Head of Global Privacy Strategy, Tag Inspector

"Taking Control of Your Data with Server-Side GTM"

Tyler Blatt,  Manager of Emerging Solution Strategy, InfoTrust

Happy Hour

Drinks, snacks, and friendly chats at Google London, St Giles

Featured Speaker

Cemil Toksöz

Global Director of AdTech and Activation, IT and Digital | Reckitt

As the Global Director of Media & Adtech at Reckitt, Cemil has over 15 years of experience in data-driven marketing, with credentials and competencies in adtech, audience, tagging, and analytics. He is responsible for developing and leading the global media and adtech strategy for Reckitt, a global leader in health, hygiene, and nutrition, across all markets and brands.

Meet The Presenters

Michael Loban

Chief Growth Officer, InfoTrust


Tyler Blatt

Manager of Emerging Solution Strategy, InfoTrust

Lucas Long

Head of Global Privacy Strategy, Tag Inspector

Past InfoTrust Summit Attendees Include

Google logo

Frequently Asked Questions

Which Google office in London is the event at?

The Cookieless Now Summit will be held at Google’s Central St. Giles office on 10 April 2024.

In March 2023, InfoTrust hosted the Durability Summit at Google UK. The event was focused on data privacy in the context of marketing analytics. To best serve global advertisers, we’ve refocused the 2024 event on today’s top challenges: third-party cookie deprecation and first-party data strategy.

InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions.

InfoTrust is a Google Marketing Platform Sales Partner and Google Cloud Partner. Simply put, global advertisers can purchase a Google Analytics 360 license from InfoTrust and leverage the expertise of our analytics engineers, data scientists, data governance consultants, and privacy specialists. 

The Cookieless Now Summit is for marketing, analytics, and data privacy professionals who work at global advertisers and are looking to tackle today’s measurement challenges.

Yes, drinks and snacks will be available.

This is an education-first event (and networking-second), so the goal is not about “making money.” However, we feel we can do some good by donating proceeds from ticket sales to the InfoTrust Foundation, a 501(c)3 U.S. nonprofit. Learn more here: https://infotrust.com/infotrust-foundation/

Kudos to you for being on the ball, first of all. To get a head start, consider reading the Amazon best-selling book “Becoming a Privacy-Centric Marketing Organization,” co-authored by some of the Cookieless Now Summit speakers. [Available here.]

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