The frameworks we provide in Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform are key to your transformation. To make use of them, however, you must know where your organization currently stands. Taking an honest look at yourself, your team, and your company isn’t always easy; we’ve seen organizations of all sizes, from Fortune 500 companies to small businesses, who are doing at least a few things exceptionally well. They need to improve other things, but that’s just the nature of business.
We’ve created an assessment you can take to evaluate where your company currently sits so you can determine where you need to go. Beyond identifying your maturity stage, we want to help you see those key areas of improvement.
By completing the assessment below honestly, you’ll receive a score that will place you in a maturity stage.
Most organizations in the nascent stage “use” analytics on a very basic level, their data quality is questionable, and their team has a limited view of what is actually driving performance.
Here are some things to evaluate your organization against in the nascent stage:
Ready to move your organization to the emerging stage of digital analytics maturity? Contact the team at InfoTrust for help.
Most organizations in the emerging stage understand the importance of analytics to their business, but currently rely heavily on third-party data. Their analysis and reporting is often very siloed.
Here are some things to evaluate your organization against in the emerging stage:
Ready to move your organization to the connected stage of digital analytics maturity? Contact the team at InfoTrust for help.
Most organizations in the connected stage have a single point of view of their customer. This allows them to understand media effectiveness and develop personalized campaigns. However, they may still be evaluating on a campaign level.
Here are some things to evaluate your organization against in the connected stage:
Ready to move your organization to the multi-moment stage of digital analytics maturity? Contact the team at InfoTrust for help.
Most organizations in the multi-moment stage can confidently call themselves an “analytics machine,” with media being optimized by individual outcomes or transactions. These organizations are often using BigQuery for predictive modeling, revenue forecasting, and customer lifetime value.
Here are some things to evaluate your organization against in the multi-moment stage:
Need help furthering your organization’s analytics capabilities? Contact the team at InfoTrust for help.
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