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Amin spent the last 10 years of his career leading delivery teams through digital analytics transformations and complex implementations, including billion dollar eCommerce destinations operating in dozens of countries. He worked closely with Google when launching their Enhanced Ecommerce functionality within Google Analytics over 5 years ago as part of the Alpha and Beta programs. Amin worked with some of the first ecommerce brands to pilot Enhanced Ecommerce, provide feedback directly to engineering teams at Google, and aid in the public launch.
Since then, Amin has lead over 100 major ecommerce brand analytics deployments and delivered over 100+ trainings on digital analytics to some of the largest brands in the world.