Crawl Walk Run

Contributors

Alexander Yastrebenetsky

Alexander Yastrebenetsky

Alex Yastrebenetsky is CEO and co-founder of InfoTrust, a global analytics consulting and data governance company. Under his leadership, InfoTrust has received numerous awards, including being named to the following lists: Fortune 50 Best Small Workplaces, Ad Age Best Places to Work (3 years in a row), Inc. 5000 (5 years in a row), and Inc. Best Workplaces (3 years in a row). Outside of work, Alex is very passionate about supporting the local community, especially education and children’s health causes.

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Michael Loban

Michael Loban

Michael Loban is the Chief Marketing Officer at InfoTrust, a global analytics consulting and data governance company. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO.

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Pam Castricone

Pam Castricone

Pam Castricone is Head of Data Science at InfoTrust. She helps e-commerce retailers and CPG organizations uncover greater insights and value from their data assets. Specializing in statistical and machine learning models, she applies these advanced analytical techniques to drive better ROI than traditional methods. As a Google Cloud Certified Professional Data Engineer, Pam also helps her clients productionalize their models in the cloud to drive long-term usability and success.

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Melanie Bowles

Melanie Bowles

Melanie Bowles has been in the digital space for over eight years working on both the agency side and client side. Specializing in digital transformation, Melanie has been a catalyst for helping businesses increase traffic, improve customer experience and increase conversions and revenue. Melanie is currently an Optimization & Insights Specialist at Infotrust where she partners with multi-functional teams to define analytics strategy, analyze data and evaluate the business impact of digital experiences.

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Tyler Blatt

Tyler Blatt

In his five years at InfoTrust Tyler has brought the concept of Full-Stack Developer to the analytics and marketing tag world. From tag implementation, to data warehouse creation, he has covered the full scope of the analytics data life cycle. He is currently Head of Integrations at InfoTrust where he works with his team to tackle the problems of siloed data, data science, and ETL services.

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Andy Gibson

Andy Gibson

Andy is Head of Vertical - News & Media at InfoTrust. He helps large publishers improve their digital analytics strategy and architecture.

He is also an adjunct professor at the University of Cincinnati’s Lindner College of Business, where he teaches a graduate-level course on digital analytics with his colleague, Pam.

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Lucas Long

Lucas Long

Lucas Long is a Senior Tag Governance Specialist and Product Manager at InfoTrust, working with global organizations at the intersection of privacy regulations and technical tag management. Through these efforts he helps global organizations across verticals ensure complete and compliant data collection.

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Kent Oldham

Kent Oldham

Kent Oldham is a 30-year Procter & Gamble retired executive where he spent the last 5 years leading privacy and security work across 1000+ sites. In his role as Head of Customer Data Governance at InfoTrust, he is a trusted advisor to our global multibrand clients.

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Chris Vaughan

Chris Vaughan

Chris Vaughan is the Head of Vertical for CPG, FMCG and Multi-brand partners at InfoTrust, where he helps the world's largest and most recognizable brands develop, deploy, and measure their digital analytics strategies. Through these efforts - Chris has influenced the digital analytics architectures, data collection methodologies, and insights for thousands of websites and mobile apps. Chris also works daily with InfoTrust’s internal CPG consulting team - ensuring that InfoTrust delivers the most effective, efficient and innovative digital analytics solutions to the world’s most-dynamic global organizations.

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Brad Prenger

Brad Prenger

Brad is a driven and incredibly-passionate brand and retail consultant with over 14 years of experience in the digital media, eCommerce, and analytics industry. He strives each day to exceed goals, build partnerships, and showcase value with some of the largest organizations in the world. It's refreshing to have a well-rounded perspective across media and analytics when talking with brands about their challenges in the marketplace. Brad's passion for building partner relationships and driving results is highly infectious, and he aims to bring value and success to InfoTrust for years to come.

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Ariel Opelt

Ariel Opelt

Ariel is a Lead Digital Analytics Consultant at InfoTrust LLC. In her role she works with global brands to develop and implement global and local website tagging plans, provide advanced reporting, train in-house brand teams and optimize audience targeting. With her marketing background, she fully understands how data can be siloed and works with her clients to offer innovative solutions to overcome this barrier. She’s proud to help her clients embrace their data and take their analysis and marketing to the next level.

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Stacey Shiring

Stacey Shiring

As our Head of Global Client Success we invited Stacey to co-author this chapter because of the relationships she builds with the C-Suite and helping them to navigate their analytics maturity with our delivery teams. She first-hand experiences the triumphs and struggles of over 100+ Enterprise business as they are going through their digital transformation. She then comes together with our team to share those learnings so we can build improved processes to create seamless transitions in their journey and create raving fans.

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Amin Shawki

Amin Shawki

Amin spent the last 10 years of his career leading delivery teams through digital analytics transformations and complex implementations, including billion dollar eCommerce destinations operating in dozens of countries. He worked closely with Google when launching their Enhanced Ecommerce functionality within Google Analytics over 5 years ago as part of the Alpha and Beta programs. Amin worked with some of the first ecommerce brands to pilot Enhanced Ecommerce, provide feedback directly to engineering teams at Google, and aid in the public launch.

Since then, Amin has lead over 100 major ecommerce brand analytics deployments and delivered over 100+ trainings on digital analytics to some of the largest brands in the world.

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