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Privacy-Centric Marketing Sessions

Marketing is currently undergoing one of the largest sea changes the industry has seen in decades, thanks to major shifts in the realm of data privacy. 

At InfoTrust, we suggest that organizations take a lesson from the 2020 World Economic Forum, whose theme was “the Great Reset.” The focus was on taking a step back and resetting how governments, the corporate sector, and stakeholders should play together. 

It’s time for marketers to have a “Great Reset” of their own. Marketers, advertisers, platforms, and solutions must take a step back and consider what should be done instead of jumping from one solution to another. Over the course of this half-day summit, InfoTrust and Google will explain how organizations can use testing to create a measured, successful, and durable response—a “Great Reset”—amidst the chaos of the changing marketing landscape.

Why InfoTrust + Google?

As a leader in the CPG, retail/eCommerce, and news/media spaces (with partnerships at Staples, Overstock, Sephora, Backcountry, Guitar Center, Luxottica, Grainger, and Tailored Brands), our team understands that there is much education required to push advertisers to the multi-moment stage of the analytics maturity framework in a lasting way, given the seachange we’re witnessing in the industry. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external partners). 

2021 Summit Presenters

Sean Downey

Sean Downey

Vice President, Media Platforms | Google
Michael Loban

Michael Loban

Chief Growth Officer | InfoTrust
Cassidy Sehgal-Kolbet

Cassidy Sehgal-Kolbet

VP Legal & Data Protection Officer | L'Oréal
Jeremy Woodlee

Jeremy Woodlee

Director, Google Marketing Platforms | Google
Amin Shawki

Amin Shawki

VP of Client Services | InfoTrust
Lauren Denton

Lauren Denton

Sales Engineering Manager | Google
Lucas Long

Lucas Long

Privacy Specialist | TagInspector
Isaac Abramowitz

Isaac Abramowitz

Measurement Lead | Google
Michelle Pliskin

Michelle Pliskin

Industry Team Lead | InfoTrust
Maritsa Toro

Maritsa Toro

Marketing Science Team Lead | Google
Tyler Blatt

Tyler Blatt

Lead Analytics Engineer | InfoTrust
Ariel Opelt

Ariel Opelt

Audience Specialist | InfoTrust
Pam Castricone

Pam Castricone

Lead Data Scientist | InfoTrust
Pat McInerney

Pat McInerney

Senior Partner Lead| InfoTrust

Meet

Expert Analytics Consultants

Listen to and bounce specific ideas off with data privacy specialists who have been there

Learn

Privacy-Centric Marketing Best Practices

Get actionable analytics tactics and advanced insights that will inspire you and your team.

retail summit digital analytics google
retail ecommerce marketers virtual summit

Connect With

Top Analytics and Marketing Pros

Meet other innovators like you. Engage and share industry-specific tips with a large community of marketers.

Tentative Agenda 2021

Time (EST)SessionPresenters
11:00 a.m.
Welcome and Summit KickoffPat McInerney, Senior Partner Lead, InfoTrust
11:05 a.m.Intro and Keynote: The Importance of Durability in Your Marketing Stack StrategyMichael Loban, Chief Growth Officer, InfoTrust
Sean Downey, VP, Media Platforms, Google
11:45 a.m.Break
11:55 a.m.
Being a Privacy-Centric Advertiser in an Acronym-Heavy World (CCPA, GDPR, ITP, FLoC, and More!)Lucas Long, Privacy Specialist, Tag Inspector
12:25 p.m.Break
12:30 p.m.How to Think about Your Activation Strategy in 2021 and BeyondAriel Opelt, Audience Specialist, InfoTrust
Lauren Denton, Sales Engineering Manager, Google
1:00 p.m.Break
1:05 p.mWhat Marketing and Analytics Leaders Need to Know Google Analytics 4Michelle Pliskin, Industry Team Lead, InfoTrust
Amin Shawki, VP of Client Services, InfoTrust
Isaac Abramowitz, Measurement Lead, Google
1:35 p.mBreak
1:40 p.mLiving in a Post-Third-Party World: What Data Should You Be Collecting Now and What You Can Be Doing With ItTyler Blatt, Lead Analytics Engineer, InfoTrust
Pam Castricone, Lead Data Scientist, InfoTrust
Maritsa Toro, Marketing Science Team Lead, Google
2:10 p.mBreak
2:15 p.mClosing Remarks & Key LearningsMichael Loban, Chief Growth Officer, InfoTrust
Jeremy Woodlee, Director, Google Marketing Platforms, Google
2:45 p.mPeloton giveaway and thanksPat McInerney, Senior Partner Lead, InfoTrust

Win a Peloton!

You read that right! By registering, you will automatically be entered into a drawing to win an original Peloton Bike purchased by InfoTrust (valued at $1,895; giveaway does not include membership fee or accessories).

To qualify to win, you must:

  • Attend the entire Summit on June 10 (11–3 ET)
  • Work in marketing, analytics, customer data governance, or a closely-related field
  • Not work at an agency (Brands only, sorry!)
  • Reside in the USA, UK, Germany, or parts of Canada (due to Peloton’s shipping restrictions)

Get an Amazon Best-Seller for Free!

Given the circumstances across the world, we understand that attention and focus is very challenging for people both personally and professionally. We want to provide multiple breaks and a fun event to encourage participation.  In addition, everyone who attends the entire 4 hours virtually will receive a free copy of InfoTrust’s book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform and will be entered to win a Peloton! (Must be present for drawing at the end.)

Crawl, Walk, Run book edition 2

Interested? Let Us Know

  • By filling out the form below, you are notifying InfoTrust that you'd like to attend the summit; once your submission is reviewed and accepted, someone from our team will reach out with final details. This is a free event for marketing, analytics, data governance, and business intelligence professionals.

  • This field is for validation purposes and should be left unchanged.

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