Marketing is currently undergoing one of the largest sea changes the industry has seen in decades, thanks to major shifts in the realm of data privacy.
At InfoTrust, we suggest that organizations take a lesson from the 2020 World Economic Forum, whose theme was “the Great Reset.” The focus was on taking a step back and resetting how governments, the corporate sector, and stakeholders should play together.
It’s time for marketers to have a “Great Reset” of their own. Marketers, advertisers, platforms, and solutions must take a step back and consider what should be done instead of jumping from one solution to another. Over the course of this half-day summit, InfoTrust and Google will explain how organizations can use testing to create a measured, successful, and durable response—a “Great Reset”—amidst the chaos of the changing marketing landscape.
As a leader in the CPG, retail/eCommerce, and news/media spaces (with partnerships at Staples, Overstock, Sephora, Backcountry, Guitar Center, Luxottica, Grainger, and Tailored Brands), our team understands that there is much education required to push advertisers to the multi-moment stage of the analytics maturity framework in a lasting way, given the seachange we’re witnessing in the industry. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external partners).
Listen to and bounce specific ideas off with data privacy specialists who have been there
Get actionable analytics tactics and advanced insights that will inspire you and your team.
Meet other innovators like you. Engage and share industry-specific tips with a large community of marketers.
|11:00 a.m.||Welcome and Summit Kickoff||Pat McInerney, Senior Partner Lead, InfoTrust|
|11:05 a.m.||Intro and Keynote: The Importance of Durability in Your Marketing Stack Strategy||Michael Loban, Chief Growth Officer, InfoTrust
Sean Downey, VP, Media Platforms, Google
|11:55 a.m.||Being a Privacy-Centric Advertiser in an Acronym-Heavy World (CCPA, GDPR, ITP, FLoC, and More!)||Lucas Long, Privacy Specialist, Tag Inspector|
|12:30 p.m.||How to Think about Your Activation Strategy in 2021 and Beyond||Ariel Opelt, Audience Specialist, InfoTrust
Lauren Denton, Sales Engineering Manager, Google
|1:05 p.m||What Marketing and Analytics Leaders Need to Know Google Analytics 4||Michelle Pliskin, Industry Team Lead, InfoTrust
Amin Shawki, VP of Client Services, InfoTrust
Isaac Abramowitz, Measurement Lead, Google
|1:40 p.m||Living in a Post-Third-Party World: What Data Should You Be Collecting Now and What You Can Be Doing With It||Tyler Blatt, Lead Analytics Engineer, InfoTrust
Pam Castricone, Lead Data Scientist, InfoTrust
Maritsa Toro, Marketing Science Team Lead, Google
|2:15 p.m||Closing Remarks & Key Learnings||Michael Loban, Chief Growth Officer, InfoTrust
Jeremy Woodlee, Director, Google Marketing Platforms, Google
|2:45 p.m||Peloton giveaway and thanks||Pat McInerney, Senior Partner Lead, InfoTrust|
You read that right! By registering, you will automatically be entered into a drawing to win an original Peloton Bike purchased by InfoTrust (valued at $1,895; giveaway does not include membership fee or accessories).
To qualify to win, you must:
Given the circumstances across the world, we understand that attention and focus is very challenging for people both personally and professionally. We want to provide multiple breaks and a fun event to encourage participation. In addition, everyone who attends the entire 4 hours virtually will receive a free copy of InfoTrust’s book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform and will be entered to win a Peloton! (Must be present for drawing at the end.)
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