Cookieless Now: Preparing for the Next Generation of Marketing with Google Cloud and InfoTrust

With third-party cookie deprecation beginning earlier this year on Google Chrome, the “cookieless future” is no more. We’re in the cookieless now.

The global advertising industry is focused on first-party data as a path forward. As third-party cookies will be fully sunsetted on Chrome in early 2025 and global regulations require increasing permissions for the collection of data, consumers are taking more of an active role in protecting their personal information. So, what’s an advertiser to do?

Join us on June 12 as the Google Cloud team hosts InfoTrust for their “Cookieless Now: Preparing for the Next Generation of Marketing with Google Cloud” event in Chicago.