Navigating Consent Strategies in 2026
When a Tag on Your Website Becomes a Courtroom Exhibit
The regulatory and litigation landscape around digital consent is shifting fast—and your tag management stack is sitting at the center of the exposure. This session unpacks what it actually means to govern third-party tags under GDPR, CCPA and emerging state-level frameworks. Lucas Long works directly with legal teams and Data Privacy Officers to build compliance programs that hold up in court. In 60 minutes, he’ll give you the clarity and framework you need to get there.
What You Will Learn
The shifting regulatory and litigation landscape
Understand exactly how enforcement and litigation around digital consent is evolving—and what that means for your organization right now.
Tag governance as a legal and compliance issue
See why this is no longer a marketing operations concern—it carries direct financial exposure and belongs in legal and compliance conversations.
Identifying what tags are firing and when
Learn how to determine which third-party tags are active on your properties, under what consent conditions, and what data they are collecting.
A framework for remediating violations
Walk away with a clear remediation path for tag-based consent issues—before they become regulatory findings or legal exhibits.
Building a defensible compliance position
Discover how Tag Inspector gives your legal and privacy team the visibility, audit trail and remediation workflows needed to demonstrate compliance.
Lucas Long
Lucas brings deep expertise in digital privacy, tag governance and consent management to organizations navigating a complex regulatory environment. He works directly with legal teams and DPOs to build compliance programs that hold up under regulatory scrutiny—and in legal discovery—across GDPR, CCPA and emerging state-level frameworks.
