What is a tag, anyway?
A tag is a small piece of code (JavaScript) that is loaded on your website which typically calls an external application (Google Analytics, Facebook etc.), that collects useful data about visits to your website. Most tags collect anonymous information about user visits, like pages viewed, time spent on the site, elements of the site they interacted with, etc. Some tags collect PII (Personally Identifiable Information); this information is very useful to marketers, but also the target of regulation from the EU (GDPR) and State of California (CCPA), with more state regulatory authorities expected.
What is Tag Inspector?
Tag Inspector is a proprietary browser-based application developed by InfoTrust that reports and verifies data about the tags loaded on your website. Tag Inspector has two primary features, Scanner and Governance.
