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With the deprecation of Universal Analytics, migrating to Google Analytics 4 is no longer an option, but a necessity. InfoTrust’s comprehensive migration solution is designed to smoothly transition your existing analytics setup to the latest version of Google Analytics.
Google Analytics 4 offers enhanced tracking capabilities, allowing you to capture user interactions across multiple devices and platforms. Gain a comprehensive understanding of your customer journey and make data-driven decisions with confidence.
Leverage the power of machine learning to uncover hidden patterns and trends in your data. Google Analytics 4 provides intelligent insights that help you understand user behavior, identify opportunities, and optimize your marketing strategies.
As the next generation of analytics, Google Analytics 4 is built to adapt to the evolving digital landscape. Stay ahead of industry changes and ensure your analytics setup remains relevant and effective in the long run.
Extend your analytics capabilities to your organization’s mobile properties. We’ll audit your mobile app analytics setup and implement the necessary changes to integrate it with Google Analytics 4.
We understand that transitioning to a new analytics platform can be challenging. That’s why we provide 25 hours of dedicated support each month to address any questions or concerns you may have.
Ensure your web properties and analytics architecture are compliant with today’s applicable privacy laws, including GDPR, CCPA, Colorado Privacy Act, the Virginia Consumer Data Protection Act, and more.
We’ll assist you in managing and implementing third-party tags, ensuring a smooth integration with Google Analytics.
Using Looker Studio, Power BI, or Tableau for data visualization? InfoTrust will migrate your existing report and dashboard source to Google Analytics 4, ensuring a seamless transition.
If your organization requires advanced features and additional support, we offer the option to include a Google Analytics 360 license in your package. Our team will work with you to determine if a GA360 license is necessary for your specific needs.
Don’t wait until it’s too late. Embrace the future of analytics with Google Analytics 4 and InfoTrust.
The main differences between Universal Analytics (UA) and Google Analytics 4 (GA4) lie in their tracking models. UA relies on a session-based tracking model, focusing on pageviews and sessions. GA4 uses an event-driven model, tracking individual user interactions across the entire user journey, emphasizing event and user-centric data collection for better cross-platform tracking and analysis.
Built with privacy in mind, GA4 is future-proof and ensures durability. Understand the differences between UA and GA4 in this article.
You will not lose your Universal Analytics setup by upgrading to Google Analytics 4, as they are separate tags. Having said that, Google is in the process of deprecating Universal Analytics, and it will be completely gone by July 1, 2024. That’s why it’s imperative that you implement GA4 as soon as possible. (Read the full article on this topic here.)
The process of migrating from Universal Analytics to Google Analytics 4 can quickly become complicated, as each platform collects different types of data parameters. During this process, you will need to evaluate how data is being collected in Universal Analytics, what can/can’t be collected in Google Analytics 4, and how will you get GA4 to play a similar role to UA in your ecosystem. (i.e. Sending data to your dashboards to report on, sending data to media platforms for targeting, etc.)
The process of migrating from Universal Analytics to Google Analytics 4 can quickly become complicated, as each platform collects different types of data parameters. During this process, you will need to evaluate how data is being collected in Universal Analytics, what can or can’t be collected in Google Analytics 4, and how/if GA4 will play a similar role to UA in your ecosystem. (i.e. Sending data to your dashboards to report on, sending data to media platforms for targeting, etc.)
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