InFOTRUST PReSENTS THE
Google Cloud for Marketing Workshop
THIS EVENT HAS BEEN POSTPONED. NEW DATE TBD.
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InfoTrust is a close-knit group of developers, engineers, analysts, and visionaries.
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THIS EVENT HAS BEEN POSTPONED. NEW DATE TBD.
Google Cloud and BigQuery. These buzzwords in the marketing analytics fields have likely found their way into your office recently, if not your inbox. While many are quick to cite Cloud as the top-notch technology needed to solve complex marketing challenges, few understand how exactly it can help them.
Join InfoTrust on April 29 for a 3-hour practical workshop that explores real Google Cloud and BigQuery use cases your organization should be considering now. Cloud can give your team a flexible framework to build what you need at a pace that matches your unique industry.
What makes Google Cloud valuable to your team, you ask?
In this half-day workshop, InfoTrust and Google will provide useable learnings for your marketing team and organization. You will better understand:
InfoTrust is a certified Google Cloud Partner (humble brag alert—check the badges).
Our team of certified Cloud Architects and engineers possesses a thorough understanding of cloud architecture, having designed, developed, and managed dynamic solutions for some of the world’s best-known brands.
| Time (CST) | Agenda Items | Presenters |
|---|---|---|
| 8:30 a.m. | Arrival with Coffee and Networking | |
| 9 a.m. | Welcome and Workshop Kickoff | Amin Shawki, InfoTrust |
| 9:10 a.m. | Cloud for Marketing 101 | Amin Shawki, InfoTrust Pam Castricone, InfoTrust |
| 9:40 a.m. | What Makes BigQuery So Valuable to Marketing Teams? | Tyler Blatt, InfoTrust |
| 10:10 a.m. | Break | |
| 10:20 a.m. | Use Case Presentation: Propensity Modeling for a Global Sportswear Retailer | Wynne LaBounta, Google Adam Fer, Google |
| 11:05 a.m. | Use Case Presentation: Customer Lifetime Value | Pam Castricone, InfoTrust |
| 11:50 a.m. | Wrap-Up Presentation | Amin Shawki, InfoTrust |
| 1 p.m. | Digital Analytics Association Chicago Symposium (Requires separate ticket purchase) | (Psst... Use code CHI20_ITWORKSHOP for a 10% DAA Symposium Discount) |
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