1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

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In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse beauty retailer due to a violation of consumer privacy rights related to opt-outs under the California Consumer Privacy Act (CCPA). Specifically, the company was found to be using third-party marketing and advertising platforms for targeting activities. Users were not given the ability to effectively opt-out of the collection of their data for these targeting purposes.

Advertisers are waking up to the news asking: “Wait, aren’t we doing that also? Could we be at risk?”

The answer? Yes and yes. 

In this webinar, the InfoTrust team will review the news, more importantly, cover what you should be doing now to avoid such headlines.

Over this brief half-hour virtual session, InfoTrust Director of Privacy Strategy Lucas Long and Chief Growth Officer Michael Loban discuss:

• The specific CCPA violations called out in the August settlement, and why your organization may be in noncompliance as well
• Clarifying online disclosures and privacy policies to include affirmative representation that you sell data
• Providing mechanisms for consumers to opt out of the sale of personal information, including via the Global Privacy Control
• Conforming your service provider agreements to the CCPA’s requirements

**Important – The information covered in this webinar is not intended to be legal advice or counsel. You should not act or refrain from acting on the basis of any content included in this webinar regarding legal compliance without obtaining appropriate legal guidance. The contents of this webinar contain general information related to various laws and regulations, but may not reflect your current situation. In addition, applicable laws and regulations regularly change. This is particularly true with respect to data privacy laws and regulations. Therefore, any laws and regulations described or otherwise referenced in this webinar may not be current when you view the webinar or even at the time of recording. We disclaim all liability for actions you take or fail to take based on anything in this webinar. Any action you take or any action you refrain from taking based on the information in this webinar is entirely at your own discretion and risk.*