A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

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The marketing landscape is ever-changing. For industry professionals, it is hard to keep track of the constant changes to marketing, measurement, and analytics as we move towards a privacy-oriented world that establishes prime importance in consumer trust.

With the upcoming cookie crumble and initiatives such as Privacy Sandbox, we would like to bring you up to speed on the latest changes in this landscape, and make sure you are informed to make the right pivots and build a failsafe measurement strategy that is proofed for the future.

In this webinar, Nidhal walks you through some of the most recent marketing landscape updates including:

• Privacy Sandbox Initiative
• Crumble of Third Party Cookies
• DPA Rulings against Google Analytics
• Browser Updates
• Importance of First-Party Data Collection